The development history of Yuanzu

Development history and characteristic stories

Since the early successful research and development of "Japanese sesame cake" and "ice cream sesame cake" caused a market boom, Yuanzu has continuously brought many new ideas and shocks to consumers with innovative new products. Whether it is the concept of "health" put forward for the first time, or the launch of new products different from the traditional ones in various festivals, such as "Dragon Dumplings" and "Xiayu" on the Dragon Boat Festival; "Japanese rice cake" in the Spring Festival,

"smart rice cake"; "Yuanzu Snow Cake" in Mid-Autumn Festival; Or Yuanzu.

Japanese moon gift box and Yuanzu Japanese wedding cake are all wonderful masterpieces of Yuanzu fruit making on this food creation road.

Yuanzu's fruit-making style is "exquisite" and "Japanese", which combines the design of Japanese traditional and modern elements. Under the principle of nature and health, the culture of cake food has been fully brought into play.

Product features/main products

Since 1980, the first "exquisite hemp shop" in Taiwan Province Province was established, Yuanzuguo has always adhered to the brand spirit of art and creativity. In addition to the exquisite sense of Japanese style, it pays more attention to the ultimate expression of quality and taste. Yuanzu also devoted himself to the research and development of various products, and constantly introduced various creative and novel cakes and delicacies.

Enterprise marketing concept and success factors

Yuanzu Fruit-making not only inherited the essence of China cuisine, but also incorporated Japanese cuisine, creating a new food culture and New Year gifts. It can be said that Yuan Zu Zhi Guo was a famous gourmet with exquisite gifts. Under the concept of continuous improvement, Yuanzu aimed at creating exquisite food culture, and pursued higher quality and connotation in addition to developing more diverse and richer new products.

With years of experience in fruit production, Yuanzu also conducted technical exchanges with the United States, Japan and other countries to achieve better results. In addition to introducing foreign advanced production management technology, we also employ skilled Japanese chefs to select the best fillings and refine them into various classic cuisines. Actively research and develop "Japanese-style foreign fruits" as the business concept, and establish the style of a new kingdom of Japanese cakes in Taiwan Province Province. And actively develop Japanese cakes that are more suitable for China's population and have the concept of health preservation. And make more exquisite quality and packaging for each product. Through careful planning and safe and hygienic quality control, fresh and exquisite cakes will be delivered to every consumer.

(Source: Taoyuan County Industrial and Commercial Development Bureau released the story of Taoyuan famous brand)