Combined with professional knowledge, such as how to innovate and develop Huxiang culture under the background of new media.

How to innovate and develop Huxiang culture under the background of new media should adopt the following methods. Integrate traditional media and build a wider spread pattern of intangible cultural heritage. New media is the inheritance and innovation of traditional media, which provides strong content support for the development of new media.

1. Leverage the construction of county-level media to stimulate the endogenous power of intangible cultural communication. Under the background of the new media environment, especially the all-media era, the public opinion ecology, media pattern and communication mode have undergone profound changes.

2. Relying on 5G technology, leading the ecological transformation of intangible cultural communication. The British philosopher Mill once said, "Now all good things are innovative." In the new era, 5G technology makes the traditional intangible culture realize digital, interactive and modern innovation and inheritance by fully accessing digital contacts across scenes, times and regions.