What are the advantages of developing small program marketing

That small wood that have to first mention the advantages of the social attributes of the small program itself, with the following figure can be outlined:

Secondly, for the merchants, the small program development cost is low, and will not be stationed in the same way as a certain treasure and a certain East, subject to the many limitations of the public domain platform, such as the store display effect are all the same. Even if merchants take great pains to attract users to the store, it is easy to lose in the similarized competition, and most of the traffic generated belongs to the platform. This is because the traffic logic of the public domain platform still lies in guarding the "centralized" entrance and the development of "incremental users", while the opposite is true for small programs, as WeChat has always emphasized de-centralization. WeChat has always emphasized "decentralization" and insisted on taking the road of "fragmented" traffic entrances, which can be seen from the platform's successive updates and opening of more than 80 mini-program entrances, mini-programs have a more advantageous position in the market of "stock users", and the characteristics of being within reach and walking away from the market make it easier for businesses to To complete the attraction - transformation - precipitation to their own small program mall, and ultimately to achieve their own sustainable development of the operational objectives.

The last is the small program's own marketing function advantage, the small program can be configured with rich and powerful marketing functions, in addition to the common group, spike, price cutting, etc., there are also higher-order distribution, points mall, shopping guide and other members of the operating system play. I believe that the marketing tools can be used to good businessmen easier to realize the user's own promotion, play the WeChat side of the traffic.