Characteristics of e-commerce marketing

Compared with traditional business forms, e-commerce has the following characteristics:

Anyone who has access to the Internet, whether in South Africa or North America, will be brought into a market and may become a customer of Internet companies.

E-commerce can be transmitted instantly and processed automatically by computers all over the world without manual intervention, which speeds up the transaction.

Trade through the computer Internet represented by the Internet, from initial negotiation and signing to ordering and payment. , through the computer Internet, without face to face, the whole transaction is completely virtualized.

Because business activities are carried out through the network, the information cost is low, and it can save transportation costs and reduce intermediary costs, so the cost of the whole activity is greatly reduced.

In e-commerce, the whole transaction process, such as negotiation, signing, payment and delivery notice, is displayed on the electronic screen, so it is more transparent.

The operation of e-commerce needs unified standards.

Web pages on the Internet can provide 24-hour service. Anyone can inquire information from online enterprises at any time and find the answer to the question. The website of the enterprise becomes a permanent address, providing an uninterrupted source of information for users all over the world.

E-commerce is a direct product of the explosive development of the Internet and a brand-new development direction of network technology application. Internet itself has the characteristics of openness, globality, low cost and high efficiency, which has also become an inherent feature of e-commerce, greatly surpassing the value of e-commerce as a new form of trade. It will not only change the production and management activities of enterprises themselves, but also affect the economic operation and structure of the whole society.

1. E-commerce electronizes and digitizes traditional business processes. On the one hand, replacing real logistics with electronic flow can greatly reduce manpower and material resources and reduce costs; On the other hand, it breaks through the limitation of time and space, so that trading activities can be carried out at any time and any place, thus greatly improving efficiency.

2. The openness and globalization of e-commerce have created more trade opportunities for enterprises.

3. E-commerce enables enterprises to enter the global electronic market at a similar cost, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises and improving their competitiveness.

4. E-commerce redefines the traditional circulation mode, reduces intermediate links, and makes direct transactions between producers and consumers possible, thus changing the whole social and economic operation mode to some extent.

On the one hand, e-commerce breaks down the barriers of time and space, on the other hand, it provides abundant information resources, which provides more possibilities for the reorganization of various social and economic factors, thus affecting the economic layout and structure of society.

E-commerce refers to the use of simple, fast and low-cost electronic communication methods to conduct various business activities without meeting buyers and sellers. E-commerce can be completed through various electronic communication methods. Simple, for example, you conduct business activities with customers by phone or fax, which seems to be called e-commerce; The e-commerce discussed by people is mainly done through EDI (Electronic Data Interchange) and the Internet. Especially with the maturity of Internet technology, the real development of e-commerce will be based on Internet technology. So some people call e-commerce IC (Internet Commerce) for short.

From the perspective of trade activities, e-commerce can be realized in multiple links, or it can be divided into two levels. The lower-level e-commerce is e-commerce, e-trade, e-contract and so on. The most complete and advanced e-commerce should be to use the Internet to carry out all trade activities, that is, to completely realize information flow, business flow, capital flow and partial logistics on the Internet. In other words, you can negotiate with customers online, place orders, pay (receive) money, open electronic invoices and even pay taxes through electronic customs declaration in one go.

To achieve a complete e-commerce will involve many aspects, besides buyers and sellers, banks or financial institutions, government agencies, certification bodies, distribution centers and other institutions need to join. Because the parties involved in e-commerce don't know each other physically, the whole process of e-commerce is not a copy of business activities in the physical world. Online banking, online electronic payment, data encryption, electronic signature and other conditions and technologies play an important and indispensable role in e-commerce.

This is because the Internet-based "electronic" technology platform provides a vast development space for traditional business activities, and its outstanding advantages are incomparable to traditional media means.

The Internet transcends national boundaries and time and space. No matter where you are, day or night, as long as you click the mouse with your browser, you can log on to the website of any country or region at will and communicate face to face with the people you want to communicate with.

2 1 century is an information society, information is wealth, and the speed of information transmission is a matter of life and death for businesses. Internet is favored by merchants because of its fast information transmission speed. It can be said that people in the southern hemisphere can learn what just happened in the northern hemisphere in ten minutes or even a short time. The internet has really turned the whole earth into a global village.

Internet has changed the traditional concept of space, and a virtual space or virtual society has emerged, which is different from the actual geographical space. Individuals, companies or institutions in any corner of the world can be closely linked through the Internet to establish virtual communities, virtual companies, virtual governments, virtual shopping malls, virtual universities or virtual research institutes, so as to share information, resources and intelligence.

Through the Internet, businesses can directly communicate, negotiate and sign contracts, and consumers can also reflect their feedback suggestions to the websites of enterprises or businesses, and enterprises or businesses should timely investigate product types and service quality according to consumers' feedback to achieve benign interaction.

Based on the above advantages, e-commerce emerged as a new business model in the last decade of the 20th century. Compared with traditional trading methods, e-commerce has many advantages, such as it can break through geographical and time constraints, so that people in different regions can freely transmit information, exchange needed goods and trade. Its quickness, rapidity, freedom and low transaction cost are liked by people. Why not?