What is the pain point of the catering industry?

When we watched the catering documentary, we found that most old shops would mention the issue of "inheritance". After all, the dining landscape photographed by the older generation of diners still wants to be passed on to the younger generation. Inheritance has become a major development pain point, not only because young people are unwilling to continue to engage in the catering industry, but also because there is a problem in communication between the two generations. Some older generations do not recognize the younger generation and think that the younger generation is not as good as themselves; Some younger generations don't recognize their predecessors and think that their methods and concepts are outdated. Of course, some look down on each other, which leads to the shelving of inheritance. In fact, the inheritance of this matter is far more than the contradiction between the industry and two generations. Even if future generations are willing to engage in the catering industry, how to inherit and how to revitalize the brand through inheritance? These all need careful consideration. Regarding the above difficulties, this article will talk about "inheritance" in detail. What are we talking about when we talk about inheritance? From the behavioral point of view, inheritance is a good communication between the predecessors and the younger generation. The seniors are earnest, and the younger generation makes a grand debut, and rivers and lakes are flying. It seems that inheritance only changes individuals and transfers rights and responsibilities. Some commentators believe that if only rights and responsibilities, including funds, assets, capital and equity, change hands, this still does not solve the problem of inheritance. As far as the transfer money is concerned, regardless of inheritance or not, the property will basically be left to the younger generation (except in special circumstances). Commercial property can also be inherited through insurance and trust. The commentary pointed out that inheritance is not only the inheritance of finance and legal person, but also the inheritance of brand, culture, knowledge, skills and credit. Inheritance can also be simplified as the development of brand advantages, the preservation of uniqueness, the response to disadvantages and the collision of the times. Its core is the sustainable development of technical skills, cultural concepts, knowledge structure and humanistic foundation. Historically, inheritance is a developing vocabulary, which is probably related to ancient "inheritance", such as the status of emperors and generals in peacetime and the spread of resources. Ancient Confucianism also thought that inheritance was in line with heaven, and thought that "the son inherited his father's business as filial piety" (the father is there, and he observes his will; Father didn't, observe his actions; It is filial piety not to change one's father's way for three years), because of the special cultural foundation, emperors will not talk about it. Even some ancient craftsmen did not have much problem in inheritance. Some have been trained since childhood, and some want to learn but can't. The earliest inheritance is the inheritance of qualifications, such as the inheritance of technology, the inheritance of location resources and so on. Under the background that the elderly are respected and the young are not free, it can even be said that the younger generation is begging for the opportunity of inheritance from their predecessors. But today is different. The new era is more friendly to young people. For people with resources, there are more life choices. But if they have existing catering resources, there are probably only two problems. One is the disapproval of the catering industry. The younger generation grew up in the catering environment, but they don't recognize the catering industry. This is actually a question of inheritance. Senior students did not cultivate children's correct catering values and catering cognition from the beginning. The second is the mutual disapproval between the two generations. The former is a matter of time and method (cognition), and the latter is a matter of relationship and affection (unless the younger generation finds other industries that are more suitable for them, but only if the younger generation loves the catering industry and family). In fact, the problem of inheritance is very profound. It is not only the circulation of rights and responsibilities, but also the family-style precipitation of time, methods, skills, cognition, relationship and affection. Enterprise inheritance also talks about "qualification", and only inheritance can be inherited. A steamed stuffed bun shop, which has been operating for decades, chose to close down, not to close down, but to have no successors. The boss and his wife are too old to work, but their children would rather be programmers than take over. This steamed stuffed bun shop has been handmade for decades. The boss gets up at 4 am to make steamed buns, and welcomes the first wave of guests at 6 am, all year round. The old couple seems to have nothing to pass on except the skill of making steamed buns. The problem is: steamed stuffed bun is a popular craft, and this store has no exclusive secret recipe. The taste of steamed buns in the shop is actually no different from that of some factories. More importantly, several new steamed stuffed bun shops have opened on the street. They use products delivered by the factory and don't have to get up at 4 o'clock every day. The boss said, "The boss who runs a steamed bun shop now can't even cook steamed buns." In fact, another reason for defeating this old shop is that there is too much competition and the room for making money is getting smaller and smaller. In addition to considering whether there is anything to inherit, we should also consider the times and competition. After all, if there is no future, inheritance is meaningless. But on the other hand, if there is no possibility of inheritance, it also means that this business can't last long, such as those shops that are purely catering. How will they inherit it in the future? Didn't you teach the younger generation how to boil steamed buns in boiling water? 1) Whether a thing can be passed down is very important. The first problem to be solved is whether a thing can be passed down. Only when something is passed down can we talk about inheritance. For example, if you open a Chinese restaurant, your specialty is fried meat with Chili peppers. Do you have your own feelings and unique practices for this dish? Have these exclusive things been imitated by customers? If there is, then even if the younger generation goes out to open a Chili fry meat restaurant, it is also a kind of inheritance, which belongs to the inheritance of skills and methods. Secondly, capital value is a compound concept, which can be divided into "three haves and three recognitions", positive profit rate, liquid capital reserve, benign available assets (long-term rather than short-term), customer recognition, self-recognition, and category market recognition (brands are well-known in category, including capital recognition). Moreover, shops with asset value are generally more willing to be passed down by the younger generation, and even unwilling to sell them. There is still a positive time precipitation that cannot be ignored about inheritance. For example, the older generation opened a restaurant somewhere today and left it to the younger generation in a few days. This is called transfer, not inheritance. The reason why we should tell the truth is that time can tell the truth. A store that can't stand the test of time is not qualified for inheritance, including things that sold well in the past. Also consider whether it is still popular with consumers. Only when the store is valuable in the future can it be passed on. In other words, inheritance is not equal to plagiarism, and innovation needs to be considered. 2) Inheritance is a kind of family education. It is very important to have a good family foundation and cultivate the intimacy of catering in advance. Finally, we have to go back to the human factor. Why are the products of some old shops very good and can stand the test of time, and there are some new customers to follow? Why are the shops that have the meaning of inheritance sometimes not necessarily passed down? The reason is actually people. Inheritance is something taught by hands and belongs to the category of family education. If there are inseparable contradictions between the two generations, they do not recognize each other, and there is no actual affection and emotional precipitation, then inheritance will encounter obstacles.