What is the beginning and end of marketing

The starting point of marketing is positioning.

The so-called positioning refers to the segmentation of the consumer market, the delivery of a "to ensure that the specified product in the minds of the intended consumers to occupy a truly valuable position. It is about creating a "first" concept of the product and transmitting that concept to a specific target audience.

The end point of marketing is customer satisfaction, or "mismatch theory".

"Consumer satisfaction" refers to the "degree of mismatch" between customer expectations (the consumer's "mental preconceptions" about a product) and product reality (the "actuality" of that product). "The degree of misalignment". For example: "product reality" exceeds "customer expectations" the more, the more consumers will think "cost-effective", the purchase behavior for him the more "pleasant", he will also be "happy". The more the product reality exceeds "customer expectations", the more the consumer will think "good value", the more "pleasant" the purchase behavior for him, the more satisfied he will be.

Positioning and consumer satisfaction in marketing a beginning and an end, positioning for the purpose of consumer satisfaction, consumer satisfaction is to test the accuracy of the positioning of the yardstick, the two influence each other, interlinked, mutually reinforcing, inseparable.