Food Poster Illustration - When seasonal food becomes illustration, have you lost the tradition?

What are the methods of designing food posters?

First of all, we do the poster is divided into commercial posters as well as art posters, of course, for us, we are doing things for the enterprise or the customer, basically belong to the commercial posters, so we have to understand some of the characteristics of the commercial posters commercial posters refers to the publicity of a certain kind of goods or a certain kind of commercial service posters. We need to do commercial posters to consider the attributes of the product, the product's use of the object, the object of the service, targeted to make the design in line with the project in order to attract people's attention in a short period of time, thus converting ordinary users into their potential customers to do commercial poster design need to pay attention to what? The first thing you need to know is the different themes of the poster design needs to render the atmosphere and the central idea is not the same, poster design layout is to reflect the image of the poster and beautiful, layout design needs to be beautiful and need to be well organized, need to have their own characteristics in order to attract users to stay in your design above the eyes of the poster, only to win the user's eyes, only then have the opportunity to ordinary users into their potential customers, or else all the propaganda is a stone. Otherwise, all the publicity is a successful poster design is inseparable from the structure of the poster layout and design, poster layout need to pay attention to the following points: 1. Poster layout design - simplify the font current layout design trends popular for large titles, small articles, large pictures, contours clear (block structure) of the masculine Straightforward beauty, the line rarely turn, not whole for zero, font less change, line and thick and black. 2. poster layout design - plate the same level of information in the same plate, plate and plate between the need for appropriate white space, otherwise it will give a person a hierarchy is not clear feeling, can not see the focus, can not find the target. 3. Poster layout design - "shelf display" in different categories "display" poster information, will also reduce the browsing time, as quickly as possible from the layout to get the information they need. Share my personal design poster general steps: clear needs no matter what to do, before we do it, we have to understand one thing, that is, what to do? What is the purpose? We do things as long as we understand these two points, in this direction to do general will not deviate from the theme, not to change the draft again and again, for example: if the A let you design a poster, the poster is for the new product cup promotional activities, so and so time period can enjoy the discount, to this point of the information, we have to understand that the poster is to do what,

First point: to understand is a new product, is certainly to publicize the new product, is certainly to publicize the new product, is certainly to publicize the new product, is definitely to publicize the new product, is not to do what?

The first point: to understand that the new product, certainly to publicize the new product

The second point: to know that there are concessions, certainly to amplify the concessions to attract users

The third point: to understand the purpose of the publicity of the new product to attract the user desire to buy

Clear theme and style here we know what to do and the purpose of the next to make clear the theme of the design of the style of the direction of the ah, since the publicity to achieve the effect of the activity of the new product and to achieve concessions, but also to promote the new product. To achieve the effect of preferential activities, then we can not overshadow the main, can not only focus on one side, the characteristics of the new product should be enlarged, preferential activities play a role in attracting users can not be weakened to find materials, do design a clear style we have to find the right material, can not randomly look for a product picture to cope with ah, the product picture must be the performance of the characteristics of the new product, at least can not lack of fuzzy corner, it is, so the selection of the material is also very careful. Material is also very concerned about the material to determine a good start to do the design, do the poster is nothing more than typography, how to look good how to line up ah, but also have to pay attention to the theme is clear, strong sense of breath, hierarchical, smooth reading. Case study want to do a good job of design, want to have a certain design thinking, typography skills, we certainly can not do without a lot of weekdays to appreciate the excellent case, so to enhance their horizons, whether at home or abroad, we can see the resources we must not miss, we appreciate the work, we can not just look at do not want to, the following we will take a look at how to appreciate the excellent work of others, right? How to transform into their own knowledge, apply to their own design projects. The above poster is mainly to promote food, the main picture in the center of the layout, the theme of the text and other text are in the center of the alignment of the layout, add illustrations around the chopsticks, cups, spoons and other decorative objects, taste text using handwriting, reflecting the handmade feeling of the food, the color using a combination of yellow and red, reflecting the appetite of the visual impact of the sense. The above poster is also mainly to promote food, the bottom right corner of the main picture layout, theme copy and important copy layout in the top visual area, using chalk font to reflect the sense of handmade, while the use of simple illustrations as the atmosphere of the picture decorations, enrich the picture at the same time can reflect the sense of handmade The above poster is mainly to promote food, the bottom right corner of the main picture layout, the theme of the copy using handwritten style to reflect the sense of handmade food, the picture mainly Highlight the food and the theme of the text, satisfied with too many elements of decoration, highlighting the main visual. Case practice through the above case study, we will use case practice to help you better understand this skill, and apply to their own practical work, without further ado, start the action! 1. copywriting first we look at the text and get the product image, a short copy, with an appetizing food, here we also use the way to reflect the sense of handmade to design this! Poster 2. the main picture layout we use the diagonal layout to design this food poster, first of all, we will be the main picture of the food layout in the lower right corner of the screen in the right position, the main picture of the visual effect to be slightly larger, because the main publicity here is a gourmet food, so we want to highlight the appetite of the food, we chose to have a vibrant orange-yellow as a background color 3. the theme of the layout will be the theme of the text of the top and bottom of the staggered layout, to appear more vibrant, to appear more vibrant, to appear more vibrant, to appear more vibrant, to appear more vibrant, to appear more vibrant, to appear more vibrant. Appear to be more dynamic picture, and to the main title around the addition of some brush strokes out of the embellishment elements 4. other copy engraving will be other copy top aligned typography in the upper right corner, while and the theme to maintain the vertical style, to maintain consistency in the reading of the three tags describing the food we use the vintage style as a design performance, a more immersive, more reflective of handmade image of price tags are also a more important text! Information, so we use the style of the small bubble label to highlight, here we have the main picture and copy are typesetting to the screen, then we can decorate the entire screen 5. screen decoration we use the color block of the sample style will be the main picture of the box, the color block as much as possible randomly some of the picture appears to be more affinity, so that the user's visual attraction to a particular block of color and finally once again enriched the picture, the theme of the copywriting Vacant we add an illustration style of the main picture, so that the theme has a more design sense, and in the main picture, the face to add a pair of illustration style chopsticks, to enhance the atmosphere, plus some hand-drawn lines, so that the whole picture of the handmade sense of a stronger, the background also added the main illustration to do the decorative, and add the texture of the paper effect, so the whole picture of the handmade sense of a stronger image 6. prototype packaging △ another typography summarize version of the layout Design is the most basic knowledge of our design, we do design, we need to analyze the project temperament, tone, always remember the four principles of layout design: alignment, contrast, repetition, intimacy, and at the same time in the appreciation of outstanding works, need to do analysis and summary, so that we can truly understand their excellence, and in their own projects to be able to reasonably use the main share of today's food! handmade sense of design skills, mainly using handwritten fonts, illustration style to set the atmosphere, so that the picture more handmade sense of visual effect.

When the seasonal food into illustrations, you put the traditional lost

When the seasonal food into illustrations, you put the traditional lost?

The twenty-four solar terms, how many young people can completely remember, I'm afraid it's very few, the ancients of the solar terms is extremely scientific, some of the seasonal dietary changes are also very in line with the national constitution.

Now the twenty-four seasons are gradually forgotten by young people, but there is such a young man, the twenty-four seasons all painted into a seasonal food illustrations, these illustrations won the German Red Dot Communication Design Award, the dissemination of Chinese culture out at the same time also gave us a wake-up call:

The day of spring, Chinese folk to buy a radish to eat, called the bite of spring.

On the second day of the second month of the Chinese lunar calendar, the dragon raises its head, and it is customary to eat dragon's beard noodles.

Summer solstice to eat cold noodles, is completely reasonable.

The custom in the south, the summer wet weather is accustomed to eat Xiancao to solve the summer heat.

After the summer of food abundance, there is nothing to eat in the fall, just hairy crabs.

Winter is coming, eat these high-calorie food is perfect!

The meat can be stored for a long time in the snow, so there is bacon.

The cold, eat meat and other high-calorie foods every day to ward off the cold, this time it is time to supplement the body's dietary fiber to balance the body.

What a wise summary. It can be said that without such a wise summary of the ancients there would be no life for us today.

Do you remember the 24 solar terms? We've been taken away from the Dragon Boat Festival by the stick, and when we were outraged we realized we hadn't even remembered the 24 solar terms. ....

Tradition is not something to be lost! We can't let others help us remember and pass on our traditions!

What are the posters with the theme of "eating"?

Hehehe, my favorite poster about food is "Tongue Tip of China"! Here's a picture to prove it!

This is a landscape painting with mountain peaks and a slowly flowing river. In the mist, a small boat swings on the waves. The fishermen are relaxing and enjoying the beautiful scenery. But how does this relate to eating? Hey, look, clever place to come, a spoon standing on the left, the landscape is like a bowl of delicious soup. Extremely rich in Chinese flavor, and landscape paintings, but also about eating posters, this clever design, not to cater to the theme of "tongue on the Chinese"?

The "Tip of the Tongue in China" documentary is very famous in China, and the delicious food is accompanied by a story that slowly unfolds, bringing a rich experience to the audience. When this documentary was launched, I especially like, but also from time to time to the TV screen drooling. The documentary has been released in two parts, both of which illustrate the stories of food from different parts of China. Luckily, two of our Guangxi dishes were aired, snail meal and soybean fish. Snail meal is as important to Guangxi people as brushing their teeth every day. And soybean fish is also the favorite of many people in Guangxi. The school cafeteria's soybean fish is very good, I almost every day to order this dish.

In addition to the documentary, "Tongue on the tip of China" also came out with a book of the same name, illustrated version. When these two books came out, I bought them in a hurry to enjoy them. Sometimes when I was hungry in the classroom during my senior year of high school, I opened it to look at the pictures, and the more I looked at it, the more I craved! It came with a postcard, in high definition! There are a lot of posters in this series, you can search for them if you are interested, and I recommend you to watch the documentary, it will give you a great feeling!