Traditional Culture Encyclopedia - Traditional customs - What's the difference between Internet advertising and traditional advertising?
What's the difference between Internet advertising and traditional advertising?
(a) The network is all-weather and global.
As people say, the Internet has broken through the time and geographical restrictions.
(B) the spread speed is fast
As we all know, the network uses optical fiber. Compared with the traditional mass media, it is simply a competition between rockets and carriages.
(3) Online advertising can track the benefits of advertising.
Because of the influence of traditional advertising, advertisers can't know how many customers buy their products. In this regard, online advertising can loudly say "Icandoit" (4) investment return optimization.
Online advertising adopts a completely different way of reward from traditional advertising. (5) advertising and purchase are completed in one step, greatly reducing operating costs. (6) interaction.
In the traditional mass media, it is one-way compulsory sales, and it is a seller's market.
And online advertising multimedia realizes interactive trading and one-on-one communication.
Information feedback that traditional media can't realize can be easily realized in the information network era.
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