How to export China culture to the whole world?

Let's not talk about the cliche of canceling soft and hard cultural censorship. I think there's one more thing you don't understand. In fact, it is meaningless for you to draw faces on the cycling team. The output of culture must be the output of popular culture, and the output of traditional culture is an idiotic dream.

Think about now

What does the United States export? Games, American TV series, Hollywood.

What does Japan export? Comics, animation, boat girl.

What does Korea export? Music, Korean drama, men's group and women's group.

What does China want to export? Beijing opera, martial arts, old Chinese medicine.

In addition to the strength gap brought by system, market and audit, there is still a wrong direction.

To export culture, we must export popular culture, and export those that you can listen to by clicking on the app, play when you turn on the computer, and watch episodes when you are lying in bed. When these cultural products that can enter thousands of households in other countries become popular, the traditional culture of some ethnic groups will also be spread to a certain extent.

For example, the popularity of Dae Jang Geum also promoted the popularity of Korean national costumes. But what effect can you get by making a promotional film to promote Hanbok from TV series, the carrier of popular culture?

Similarly, animation and comics let some people know about Japanese traditional culture, and also began to let bathrobes make tea ceremony known to people in other countries. But you made up your mind from the beginning to promote tea ceremony, flower path and geisha. Does it make sense?

Some people may be interested, but it must be a few people. Such an export culture will not succeed.

Therefore, I don't like to print my face on the cycling team, which is actually the same as sending many monks to the streets of Paris to play with broadswords.

You can get curious eyes, but you can't get appreciation and praise.

And there is no consumption.

What China is trying to export now may be no different from what China people watch the Indian motorcycle parade. It's no good not knowing.

"Ah San is going to explode!"

"China is wonderful!"

Maybe there is not much difference between the two.

Look at Japan's eight-minute performance at the closing ceremony. There is no traditional culture, no kimono bathrobe, no Taoism. There are Mario, Tinker Bell and Pikachu. Think again about China's style of self-promotion.

Yi Yiya's Peking Opera, an old man who plays Tai Chi, and an old man who writes Chinese calligraphy.

These things are not only alienated from the West, but also far from the life of China people.