The Use of Chinese Traditional Culture in Modern Design

A logo is a kind of symbolic mass communication symbol, which expresses certain meanings with refined images and conveys specific information with the help of people's symbol recognition, association and other thinking abilities. The function of sign to convey information is very strong, and under certain conditions, it even exceeds the language and text, so it is widely used in all aspects of modern society.

With the development of economy, more and more Chinese enterprises participate in the competition in the international market, and some of them, in order to show that they are a fashionable enterprise in line with the international standards, use the English alphabet as the company's logo no matter what they are operating. As we all know, the logo for shaping the brand, shaping the corporate image plays a pivotal role, however, some companies do not know the reason, a blind worship of foreign countries, but in the market competition in a big circle. We seriously think about it will find that Chinese enterprises in the international market competition how to make people easy to identify, that is, of course, has the Chinese characteristics, if the English alphabet that how to distinguish with the many foreign enterprises, then the identification of the logo is to go to its original significance.

So, in China's modern logo design, we should make full use of the country's long history of traditional culture, and take the road of design with Chinese characteristics.