On how to create a special cultural tourism brand

Culture is the soul of tourism, cultural tourism to the process of cultural collision and interaction, to the mutual integration of culture as a result. The process of cultural tourism is the process of experiencing the cultural connotation of tourism resources by tourists, which is both the inheritance of traditional culture and the bearing of the spirit of modern fashion. The Prospect Industry Research Institute believes that the following points need to be done to create a characteristic cultural tourism brand.

(I) find the positioning of cultural tourism development. The development of culture and tourism can not be isolated from each other, each in its own way. To strengthen the integrated drive, break through the industrial boundaries, highlighting the culture and tourism industry spillover effect and superimposed effect, to achieve complementary advantages, interactive **** integration.

(ii) highlight the construction of key cultural and tourism projects. High-quality planning of a number of cultural and tourism depth of integration and mutual development of large projects, while strengthening the various areas of the project and cultural and tourism projects, the integration and integration of cultural and tourism projects and other types of economic and social development projects, integrated planning and synchronization of construction.

(3) Strengthen cultural tourism brand marketing. Set up a "government-enterprise linkage, group marketing" publicity concept, innovative publicity and marketing methods, to establish a perfect publicity and marketing system.

(4) rationalize the integration of culture and tourism mechanisms and institutions. Further rationalize the relationship between government cultural and administrative departments and cultural institutions, social and cultural groups, cultural enterprises, and promote the development of cultural and tourism industries from the government-led to market-driven change, give full play to the decisive role of the market allocation of resources, and accelerate the process of cultural and tourism marketization.