What are the best online promotion methods?

Soft text promotion is one of the indispensable tools in network promotion. It is a very popular practice to conduct a soft-text marketing on a platform with relatively large traffic. Its advantage is that it is simple to operate, and it is free to submit articles on many websites. However, it requires high-quality soft text, and if the advertising features of "soft text" are obvious, it may be rejected. ?

Disadvantages: the quality of soft text directly affects the promotion effect. ?

2. Website navigation. ?

Website navigation (hao123,360, sogou, 2345, etc. ), major companies have always wanted to use URL navigation called traffic portal as the preferred promotion method. However, due to the limited space and complicated content of the integrated URL navigation page, it is difficult to get a place and accurately find the user group, so vertical subdivision URL navigation has entered everyone's field of vision and become a new trend of promotion. Vertical segmentation positioning and self-help website building platform are becoming the best way for free marketing and publicity. ?

Disadvantages: the navigation and positioning of websites established by netizens are not clear enough, and the navigation of traditional comprehensive websites is copied, which leads to inaccurate user groups and may lead to poor promotion effect. ?

3, question and answer, I know. ?

Q&A websites (Zhihu and Baidu Q&A) are interactive and can spread information quickly. As one of the important ways of network promotion, question-and-answer website promotion is one of the means of word-of-mouth promotion. Using Q&A website, combined with SEO skills, you can throw out questions that users care about and answer them, and implant relevant information. Generally, it has the characteristics of high weight, fast collection and good ranking, and it is indeed a better promotion method. ?

Disadvantages: it is troublesome to have a level requirement for the account. ?

4. wechat. ?

Wechat is becoming one of the new favorites of network promotion. With the rapid development of mobile Internet, the value of WeChat in marketing is immeasurable. The rate of pushing information to concerned users is100%; Precision marketing promotion can push messages to a user one-to-one, or to a certain area or point; Operating the subscription number will attract more users' attention, and you can also post relevant information in the circle of friends. ?

Disadvantages: At present, WeChat is not displayed online like QQ, so it cannot guarantee timeliness. ?

5.IM promotion (QQ, Ali Want Want, etc. )?

Through IM(QQ, UC, MSN, Ali Want Want, etc. ), although there are viruses and harassment on MNS and QQ, it still can't resist the wave of people using IM in the 2.0 era. Similarly, IM has naturally become one of many ways of network promotion. Enterprises can join targeted groups according to their own product characteristics, release relevant news, or build their own groups to make users more targeted. ?

Disadvantages: IM is mostly a circle of friends who know each other or have similar interests. There is a degree that needs to be grasped, otherwise it is easy to be disgusted. For the above five free online promotion methods, Deming blog can't say that it can bring the most direct benefits to all users, but it will definitely improve each user's online promotion knowledge and bring the products you want to show to netizens to them accurately. To do a good job in network promotion, it is necessary to comprehensively analyze the characteristics of the enterprise's own industry, and then tailor its own publicity methods for the enterprise. According to the needs and development direction of enterprises, various publicity methods should be formulated to spread the information of enterprises. I believe that the marketing effect will be better through the parallel use of various promotion methods.