What are the differences and connections between operation, marketing and sales?

1. Operation: refers to the planning, organization, implementation and control of the operation process, which is the general name of all kinds of management work closely related to product production and service creation. From another perspective, operation management can also refer to the design, operation, evaluation and improvement of the system for producing and providing the company's main products and services.

2. Sales: refers to the act of providing products or services to a third party through sales, leasing or any other means, including related auxiliary activities to promote this act, such as advertising, promotion, exhibitions, services and other activities.

3. Marketing is to understand the market demand, grasp the market demand desire, promote and expand with the best scheme, create a demand atmosphere, carry out target sales, achieve advertising effect and brand effect, and thus establish a brand. Another concept of marketing is to promote and improve exposure.

Second, the work center is different.

1, operation docking is the whole project, and it needs to be responsible for all aspects of the project.

2. Sales are market-oriented, and the main concern is how to sell more products.

3. Marketing is to create favorable conditions and promote the smooth progress of sales business. Strictly speaking, marketing only involves releasing relevant information, and does not directly sell products to users.

Third, the development direction is different.

1. Operation is the position responsible for the project, which can be developed into a management position.

2. Marketing is responsible for the promotion of products, which can be developed into more refined positions, such as product manager and promotion planning.

3. Sales is a grass-roots position with high elimination rate and small development potential.

Extended data

First, from the perspective of the subject of marketing, enterprises are the main units of marketing, generally traditional marketing. Of course, traditional marketing is not the only subject of marketing. For example, the development of various organizations and individuals is also the main unit of marketing.

Second, from the perspective of marketing objects, the marketing objects of enterprises are no longer single products and services, but various valuable things that can be effectively used.

Thirdly, from the marketing operation mode, marketing is no longer a simple traditional marketing mode, but a mixture of many contemporary marketing modes, such as popular network marketing, telephone marketing, wireless marketing, voice marketing, OAO, membership marketing and so on. These marketing methods will be flexibly selected and matched with traditional marketing to produce the most suitable means for enterprise marketing.

Fourth, as far as the unknown marketing development is concerned, no one can say for sure what will happen in marketing development, and no one dares to give this clear answer. Even experts can't be sure what will happen in the future, because it is very simple from a philosophical point of view: "The development of things is unknown and always changing."

Fifth, from the development of marketing, people constantly solve difficulties in the process of continuous practice, and constantly sum up theories in solving difficulties and various marketing practices, so that various marketing theories can be sublimated and developed. At the same time, while the theory is constantly improving, people use this sublimated theory to guide marketing practice.

Reference source: Baidu Encyclopedia? marketing

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