Is there much room for men's wear development in China?

As the most mature clothing sub-industry, the men's wear market in China has been growing steadily in recent years. According to the data of the Forecast and Analysis Report on Production and Marketing Demand and Investment of Men's Wear Industry in China issued by Prospective Industry Research Institute, the domestic market scale of men's wear in broad sense (including men's formal wear, men's leisure and men's sports) increased by 3.2 times compared with 2003, reaching 598.2 billion yuan, and the overall proportion of men's wear in the clothing market also increased from 36.6% in 2003 to 48.6%. At present, the low channel penetration rate means that the leading enterprises in the industry will maintain rapid channel growth in the next 2-3 years, mainly because the development stage of high-end men's wear is similar to that of China sports brands in 2006-2007. Men's wear enterprises have maintained considerable same-store growth while expanding rapidly. This shows that the dilution effect of new stores on old stores has not yet appeared, and there is still room for encryption in the same regional channels.