What is the role of industrial design in promoting the development of industrial economy

The economic event that stirred the whole world in the 1970s of this century was the take-off of the Japanese economy. One of the major reasons why Japan was able to compete with the United States and Europe is that the Japanese government has always taken the modernization of industrial design as a strategic direction and basic national policy for Japan's economic development since the introduction of industrial design in the 1950s. The international economic community agrees that "Japan's economic power = design power".

First, industrial design has become an important means of enterprise competition

Whether an enterprise can gain an advantage in competition depends on the level of the enterprise's commodity power, sales power and image power. Enterprises in different periods, different markets, the role of these three forces have their own primary and secondary. 1945 to 1955, World War II has just ended, the post-war revival, the shortage of commodities, enterprises as long as the introduction of high-quality, inexpensive commodities will certainly be very best-selling, which is relying on the "commodity force" axis pointing to the era. By 1965, due to the emergence of a large number of commodities, enterprises could not gain a foothold by relying solely on good quality and low price, and the market no longer depended on the enterprises but on the users, and the seller's market became the buyer's market, and it was also necessary to cooperate with sales promotion ability in order to achieve good sales performance, which was the era of relying on the "commodity power" and the "sales power". Sales force'' two-axis pointing to the era; and modern enterprises are facing a minute by minute changes in the era, customers, competition and change has become the law of survival of enterprises, due to the market, information, capacity and competitiveness of the changes in the life cycle of the products and technologies continue to shorten the quality of the simple factors are not enough to determine the market situation and the life of the enterprise, brand image, corporate image, and the company's life. Enterprise life, brand image, corporate image benefits become the new determining factors of enterprise life. In addition to "commodity power" and "sales power", image power is also an essential factor in the operation power (i.e. enterprise power) of modern enterprises. Product design, image design, environmental design and design management as the main content of industrial design is to make these three forces interact with each other, mutual influence to form a synergy between the enterprise and society, enterprises and markets, enterprises and workers closely and organically together.

Modern industrial design is a decisive intermediary between the scientific and technological productivity of enterprises and the competitive market for goods. Modern industrial design through the development of recombination, less investment or even no increase in investment, all-round and deep development and renewal of existing productive forces, or to tap the potential of existing productive forces, or to transform the existing productive forces of the structure, so as to develop a multi-performance, multi-purpose, diversified series of products, significantly improve production capacity and economic efficiency, so that only the design of the leader in order to win the market.

Second, the importance of industrial design in the future competition

1. Design is the center of competition

In many areas, as the key technology that can support economic development Ba has existed, with the help of the industrialization of the information age, the development of transportation and communication, can make the earth smaller, the distance between people to shorten the distance (as cattle live in a village), each A person can get in touch with others at any time, the new technology can be quickly spread and used by people, and become the wealth of human society **** there, the competition between the enterprises is mainly the competition of design. Successful enterprises are not necessarily the discoverers and developers of the latest technology, but rather the strongest in putting their products on the market quickly.

As former U.S. President George W. Bush said: If the United States intends to maintain and strengthen its position in the competition, we must not only continue to develop new technologies, but must also learn to continue to effectively transform these new technologies into commodities. And further: most of the technologies that will drive economic growth in the next decade already exist, and industrial design is needed to facilitate their transformation into marketable products and services. While the discovery of breakthroughs is important for brand-new industries that have already been established, it is equally important to develop existing technologies and to expand and build markets to improve industrial behavior. Firms that do not strengthen this area will not be able to turn their technological advantage into technological leadership.

On the other hand, from the results of the product life cycle and technology life cycle of goods, the technology life cycle is longer than the product life cycle, but due to changes in the market, information, capacity, competitiveness of the product and technology life cycle is constantly shortened. In addition to consumer diversification, personalized demand also makes the design more and more important, at the same time, the difficulty is also getting bigger and bigger, the design has almost become a bottleneck in the development of enterprises.

2. Industrial design is a profitable thing

In the use of existing equipment, largely consume the same energy, materials, labor, transportation and other costs under the premise of excellent design can achieve high economic benefits. Industrial design is a high intellectual input, relying on industrial design concepts and methods have the ability to investigate in-depth and accurate and synthesis, judgment, decision-making and achieve the purpose, so as to realize the benefits. Therefore, the accumulation of funds is also very beneficial

3. design to create a more reasonable living environment

The world's developed countries in the experience of the "traditional stage", "take-off stage", "maturity stage", has been the first time in the world to create a more reasonable living environment

The world's developed countries in the experience of the "traditional stage", "take-off stage", "maturity stage". Mature stage" after the developed countries of the world has been transferred to "the pursuit of quality of life stage". From the pursuit of personal wealth quantity gradually changed to the pursuit of environmental comfort, pleasant rhythm and life colorful quality indicators. The concept of personal value and the economic cost of business are no longer the same thing.

The world's developed countries have gone through the "traditional stage", "take-off stage", "mature stage", has been transferred to the "pursuit of quality of life stage". The quality of life stage. From the pursuit of personal wealth quantity gradually changed to the pursuit of environmental comfort, pleasant rhythm and life colorful and other quality indicators. The concept of personal value and the economic cost of business is no longer the same thing.