How to promote commercial real estate projects

I. Publicity and promotion should start from the ultimate purpose of commercial real estate for investment, sales and operation.

The overall goal of commercial real estate is the success of investment, sales and business operations. Merchants to attract a strong brand effectiveness of the main store, and to ensure that the business occupancy rate of about 85%; store sales task a year the completion rate should be a minimum of 30% -50%, two years of the basic sales completed; commercial operation is also indirectly or directly through publicity, promotional activities to bring people, generate profits, and maximize profits.

Two, in the publicity and promotion, it should be clear that the purpose of promotion and audit standards.

Third, sketching prospects rather than emphasizing practicality and preferential treatment.

The promotional motto for residential property is: lot, lot, lot again, no plus price reduction (preferential); commercial real estate does not only emphasize the geographical advantages, but also needs to emphasize its commercial prospects.

Fourth, raise their own prices, visibility and reputation and progress, show the brand charm.

Some commercial real estate in order to achieve rapid investment, sales purposes, frequently participate in a number of exhibitions, mixing themselves in ordinary residential, shopping malls in the project, so that the short term may be able to recruit some businesses, but also lost in the minds of the general public of the charm of the commercial real estate brand, so that the public's understanding of the project is the same as the shopping malls, lose the sense of curiosity about the future of the sales of stores and the opening of operations The company's business is not a good one, but it has lost the charm of the commercial real estate brand in the public mind.