Fashion trend of Chinese jewelry

Jewelry is different from fashion, and there will be no new fashion trend every season. However, the annual Vicenza Jewelry Expo will make a directional prediction of jewelry design and technology in the next year, which has become the goal of global jewelry trends. As a latecomer in the international jewelry field, China will inevitably be influenced by global trends, but it will also show some local fashion trends.

1. industry maturity-the division between jewelry and jewelry is gradually clear.

The rapid development of China's economy has made us walk the road of western countries for hundreds of years, but it has taken decades. In this process, with the increase of wealth, people's understanding of jewelry knowledge has gradually deepened. Whether it is a part of the newly rich who get rich first or ordinary people, they all have a sense of adding some "delicious" to themselves. Whether its purpose is to pay more attention to collection investment or daily wear, it has become a symbol of showing taste or fashion. The market is naturally divided into two systems: jewelry and jewelry, which are very different in material, price and commercial promotion mode. Jewelry usually refers to relatively large-grained gems, which are rare and precious, so the price is quite expensive. Usually, it adopts auction collection system. Even if it is operated, it is a family business, and there will be no widely distributed stores. Harry Winston is a typical example. At present, there are only two stores in China. Jewelry is different. It can be a product composed of precious metals, small-particle precious stones and semi-precious stones, which can be consumed by the general public. Although the price is divided into high, middle and low grades, it is basically affordable for most people, paying attention to color, style and collocation. In business, it is usually a combination of self-operation, chain operation and franchise, usually taking shopping malls and specialty stores as the main forms. Brands such as Cartier, Tiffany, Chow Tai Fook and Luk Fook in Hong Kong all belong to this model.

Haitian Monochrome Sapphire (422 carats)

2. Color diversification-the colors of precious metals and gems are gradually enriched.

Since the golden age of "yellow" in 1980s, China has gradually increased precious metals with different colors, such as platinum and k-gold. Gems also range from Shandong sapphire in the 1980s to emerald diamonds that became popular in 2000, and then to large-grained spar and small-grained colored stones that became popular in 2008. The past color rules are no longer suitable for the mix and match of colored gems in today's jewelry. Now designers have broken the rules of color prediction with a freer color wheel. Various colors appear on trinkets, but they can present a perfect and harmonious visual aesthetic feeling, which also makes it easier for wearers to match multi-color clothes. Yellow, purple, blue and green, these colliding colors are gorgeous together. There is no doubt that the taboos of the past have become the fashion of today.

20 12 China jewelry yearbook

3. Individualization of the masses-the pursuit of individuality has become an inevitable trend of jewelry fashion.

At present, people in the jewelry market prefer the concept of customization. The concept of customization actually comes from "Couture" in the field of clothing. Accustomed to industrialized products, with the improvement of living standards and aesthetic self-confidence, China people are more eager to express their feelings and show their personality and taste through unique design. No matter what class people are, there is a demand for personalized customized jewelry. Dajia, a wealthy businessman, spends a lot of money to customize precious jewels worth millions and wear them at luxury banquets, or let those popular stars wear them to win a smile and advertise for themselves; Mid-range products that are not too expensive and have a certain quality level pursue unique design and exquisite workmanship, occupying the largest share in the jewelry customization market; Freshly graduated college students will also customize a silver jewelry for their loved ones, and the silver jewelry will be engraved with each other's names or other meaningful commemorative signs. For young people, this is the most precious treasure, which can express sincere feelings better than those ten million jewels.

High fashion works

4. The meaning is profound-the western jewelry concept is gradually integrated into the eastern culture.

China is an ancient civilization with a history of 5000 years. Our ancestors left countless cultural heritages. Whether spread to the world or still spread in China, it is branded with many China elements. With the improvement of national strength and the prosperity of the market, in 20 12 years, we saw that almost all the first-line international brands were designing jewelry related to dragons, and the simple geometric splicing jewelry in the west has gradually integrated into the eastern culture.

20 12 China jewelry yearbook