What's the difference between online market research and traditional market research?

First, save costs. Compared with traditional research, the cost of online market research is relatively low, which saves the cost of questionnaire printing and interviewer's salary. However, if you conduct online market research, you need to pay the questionnaire promotion fee. If you want to recover the questionnaire quickly and effectively, you can conduct a paid questionnaire survey online.

Second, the scope of information is wide. When conducting online research, data can be collected in a wider range, not limited to a certain district of a city, and so on. Moreover, the relationship of mutual trust between people is getting weaker and weaker, and traditional research is likely to be rejected, and online research is gradually recognized by everyone. In this information age, we can keep pace with social development.

Third, the collected data is more efficient and accurate. ? Online questionnaire can be set with logical questions, mandatory questions and other questions, which effectively avoids the phenomenon of asking more questions, missing questions and filling in incorrectly in traditional interviews, and ensures the accuracy of data collection. At the same time, the online survey can directly generate data input after filling in the questionnaire, which saves the time of manual input of electronic questionnaire and improves the access efficiency.

This is my own summary. I hope the answer will help you. If you have any questions, you can ask.