What impact will the introduction of liquor ice cream by LU ZHOU LAO JIAO CO.,LTD Co., Ltd. have on the brand reputation of LU ZHOU LAO JIAO CO.,LTD Co., Ltd.

I think this will enhance the brand reputation of LU ZHOU LAO JIAO CO.,LTD Co., Ltd.. Many people think that many domestic brands will not innovate, so they will be forgotten by people. However, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. has achieved innovation, and he is slowly catering to people's tastes, and he has also grasped the most critical market demand. ?

Although this intoxicating ice cream has just been launched, it has not been officially put on sale, but it is expected to be another successful cross-border of LU ZHOU LAO JIAO CO.,LTD shares. Why do you say that? Because it seems that LU ZHOU LAO JIAO CO.,LTD Co., Ltd. hasn't failed to cross the border? Just last year, LU ZHOU LAO JIAO CO.,LTD took two successful cross-border operations to teach wine enterprises a lesson.

First, the perfume of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. was launched across the border, and the peach blossom fragrance with high value instantly captured the hearts of many girls and became an explosion among online celebrities. Then, the real wine chocolate was introduced. The Planet Edition, with high appearance and authentic wine heart, was once again praised as an online celebrity by netizens and became another classic cross-border case of LU ZHOU LAO JIAO CO.,LTD.

Starting from 20 14, with the arrival of the new media era, enterprises represented by alcohol e-commerce began to make great strides in interacting with cross-border brands in health care products, automobiles and other industries. "The most talked about at that time was that film and television IP entered the liquor industry, such as foreign wine, peach blossom drunkenness and so on." From 20 16, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. launched customized perfume, which triggered a cross-border tide of well-known wine enterprises. In addition, the cross-border Zhang Xiaohe of Jiang, the cross-border Swarovski of Wuliangye, and the cross-border Six Gods of Ruiao have also appeared.

Brand positioning is very important, and cross-border is nothing more than doing things around sales and brands. According to reports, the current cross-border forms of wine enterprises include industry cross-border (such as cross-border to finance and games) and brand cross-border (such as joint cultural and creative products or extended products). Its ultimate goal is mainly three, "either to increase sales, or to enhance brand activity at low cost, or to find capital increment outside the industry."