What is Digital Marketing? How it works

Digital Marketing is the practice of using digital communication channels to promote products and services in order to communicate with consumers in a timely, relevant, customized and cost-effective manner. Digital marketing encompasses many of the techniques and practices used in Internet marketing (online marketing), but it is much broader in scope and includes many other communication channels that do not require the Internet. Thus, the realm of digital marketing encompasses a whole host of elements, such as cell phones, SMS/MMS, display/banner ads, and digital out-of-home advertising, among others.

Weibo, blogs, SMS, emails, etc. are some of the forms of digital marketing.

Video, media campaigns, news features, and online placement are all forms of digital marketing.

Word-of-mouth and hype is not the mainstay of digital marketing, and this hype is more about timing and luck!