How OEM Enterprises Transform to Produce Their Own Brands

First, the key to product strategy reset is to separate and reorganize the product strategies of OEM customers and brand customers. When there are inevitable conflicts and contradictions between OEM and independent brands, and enterprises can't make a choice, product-level segmentation is the most effective means of balance.

Second, it may be more difficult for OEM enterprises to formulate channel strategy than a new brand. One of the core issues is how to develop their own channels without harming the interests of OEM customers. Therefore, most OEM companies have such a channel strategy to transform their own brands and avoid the channel providers of core OEM customers.

Third, OEM transformation In independent brand enterprises, the most mainstream approach is to separate the brand operation team from the OEM unit, give it enough space and not be subject to others. A more thorough approach is to split the self-owned brand part and the manufacturing part into two units with different legal persons, or in the near future, there will be split forms with different legal persons or even different names.