What industries are more affected by the post epidemic era?

Economic retreat, will be a devastating blow to so many industries, the adverse impact is far-reaching, mainly in the following industries:

1, retail business market

The National Bureau of Statistics data show that the total retail sales of consumer goods in the first half of 2022 fell by 1.5 percent year-on-year. Among them, the national online retail sales increased by 2.9% year-on-year. Obviously, the development of physical retail is not optimistic.

2, light luxury brands

The main customer group of light luxury brands is the middle class, and the recession is the main recession is the middle class, for the rich and the poor are not very big impact. So for the daily necessities of the rich for the real luxury, in fact, the impact is not obvious; and the poor consumption would not have paid a premium for the brand. In the economic recession, the middle class loss of spending power, began to consumption downgrade, and no longer willing to pay a brand premium for these light luxury brands, so the light luxury positioning of the brand will decline with the decline of the middle class and decline.

3, non-essential services

Beauty salon, housekeeping, child care, catering, training and other service industries, the real profitability of these industries are generally not the big head of the hairdressing such as low unit price of essential services, but are high unit price and non-essential services, so these services in the recession will not be too good. There is no doubt that the tourism industry is also a typical non-essential service industry. In the post epidemic era, the tourism industry is facing great uncertainty, which has caused a huge impact on the upstream and downstream of the tourism industry. As far as the current predicament is concerned, the non-essential service industry is facing huge challenges both in terms of supply and demand, consumption trends, and weak financial support and unbalanced regional development.

4, middlemen and dealers

Incremental era, the brand wants to rely on the power of various dealers in the local area to help them quickly open the market, so the brand gives dealers enough profit margin. But the stock era, in order to stabilize their earnings, the brand will be online directly to consumers and dealers to form a competitive pattern. Relying on earning spreads to eat into the era of big fat people has passed, the future will not have a large dealer, direct experience store with the online store to order is the king's way.