Traditional Culture Encyclopedia - Traditional customs - Selection of target market What is the target market of paper-cut handicrafts? (The main population is middle-aged and elderly people)
Selection of target market What is the target market of paper-cut handicrafts? (The main population is middle-aged and elderly people)
The kind of paper-cut that middle-aged and elderly people like must be cheap and have traditional patterns. Machine-carved paper-cut suits their taste, but the profit is quite low.
Now many young people have found DIY paper-cuts on Sina Weibo, which are very beautiful. Therefore, selling handicrafts is not as good as selling tools to make money, such as sketched patterns and professional customization. Don't use that old model. Look at Weibo, the animation market is relatively large. It's also good to make paper-cut look like cross stitch.
What else is there? Just find a few paper-cutting artists and open a shop in a tourist attraction with many foreigners. Live silhouettes or something must be very popular.
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