Half a year has thrown 36 billion expansion plan, liquor stock market competition is how fierce?

Six categories of consumers of liquor

According to Tencent Marketing Insights, the six categories of typical consumers of liquor are active middle-aged and old people, young people who are new to the circle, struggling to beat the workers, the new middle class in the high line, high-end business people, and the new power of the women. This is also the future of liquor production and manufacturing enterprises target customer groups.

The liquor market is concentrated in the second third-tier cities

The liquor market is concentrated in the second and third-tier cities, relatively decentralized, with a relatively wider geographical coverage, the urban distribution of the city are from the first-tier to the fifth-tier cities, the distribution of the people who prefer white wine have reached more than 10 percent.

Which, three, four and five tier cities for white wine preference is higher than first-tier cities and new first-tier cities. As the liquor consumption market shows a downward trend, small and medium-sized enterprises (SMEs) can also see this as an opportunity to establish their brand status. Activating the market demand in third- and fourth-tier cities may help small and medium-sized liquor enterprises to improve their brand status.

Middle-aged and young people are the main consumers of liquor

The proportion of people aged 30-39 years old is the highest among all three types of liquor. For the 18-29 year olds, the recognition of beer is significantly higher than that of liquor and beer; the 30-39 and 40-49 year olds have the highest recognition of baijiu, and baijiu's target consumer group is mainly at this age level.

Mellow and full and soft and smooth two tastes are favored

Consumers in the purchase of liquor, the taste of liquor requirements, like the rich and full of consumers and like soft and smooth consumer population distribution is similar, are in about 34%. Therefore, for liquor companies, mellow and full and soft and smooth two taste is the future of the enterprise can carry out product research and development to focus on one of the directions.

Most consumers prefer liquors under 200 yuan

Consumers' price preference for liquors is centered on those under 200 yuan, accounting for about 90 percent of the total. To a certain extent, consumers are currently more favorable to low-end liquor. Middle and high-end liquor is still not the first choice of most consumers.

-- For more data, please refer to Analysis Report on Market Demand and Investment Strategy Planning for China's Baijiu Industry