What are the marketing model and business model of software class (app)?

According to the question you asked, take APP as an example to briefly explain, this point of view is only a personal idea, for reference only!

Now is the Internet era, many traditional industries want to online business, or a combination of online and offline (020 model); then, now the country basically manually a cell phone (mobile terminal); so for enterprises. Get an APP to publicize the product is still very necessary.

The above is to explain why many people now do software APP, a bunch of long-winded back to the main topic; online APP marketing is nothing more than sharing, access to more user resources; so the main marketing model sharing model, distribution model, promotion model; and the commercial value of APP can help enterprises to sell their products, promote their products, access to the user's big data; analysis of user behavior, and so on; that is it! value, is also its business model.

I hope my answer is useful to you, hope to adopt!