The way of enterprise development: backwardness will be beaten, and enterprise development needs internet thinking.

If you lag behind, you will be beaten, and development will be strong!

The law of the jungle is an eternal law of nature, and so is human society! Only change can avoid the fate of being "eaten", stagnation will not be strong, and only in the process of development can we achieve self-improvement through hard work.

With the continuous development of society, in today's application environment of "internet plus" and "Industry 4.0", every enterprise is trying to adapt to the new situation. It is particularly important for enterprises to adapt to the Internet at this time!

If you fall behind, you will be beaten, and you will not advocate the invincibility of the Internet. However, if it is put into the economic environment and market, a company with insufficient Internet investment will be beaten.

The Internet era has influenced many traditional enterprises. Some enterprises choose to stick to their own ideas, do not believe that the traditional way will be replaced, and finally run out of oil on the road of revolution and have to close down. However, some enterprises adapt to the changes of the times, develop and change, strive to catch up with the pace of the times, and finally get the opportunity to survive, and even become more powerful.

Since the development of the Internet, we can intuitively feel the impact of the Internet on traditional industries! Give several well-known internet projects that subvert traditional industries. Not to mention Taobao and JD.COM, which have a great impact on the retail industry. For example, Didi subverts the traditional taxi, the take-away platform subverts the catering industry, WeChat subverts the traditional communication industry, and Xiaomi subverts the manufacturing industry ... Under such a wave, traditional enterprises or traditional thinking may wish to use the Internet as a mirror and use Internet thinking to reconstruct and innovate themselves.

The competitors of enterprise development are not peers, but those who have Internet thinking, more Internet construction, broad online marketing channels and platforms, and are constantly satisfied, so they can seize the market first and succeed. The core of enterprise Internet is to integrate the Internet to generate a new development model, meet the changing needs of users through the new development model, and help entity enterprises to transform and integrate into the market more quickly.

Li Yanhong of Baidu once said, "The Internet is changing so fast that you fall behind after taking a nap. In the past, a company died and was finally defeated by competitors; Now, the demise of an enterprise is first eliminated by this era.

In other words, your opponent is not a peer but an era, which is the business law of the Internet age. Therefore, if an enterprise wants to succeed, the first thing is to "keep pace with the times, keep pace with the times". As Zhang Ruimin, CEO of Haier Group, said, "There are no successful enterprises, only enterprises of the times", and all enterprises must keep pace with the times to survive.

Nowadays, more and more enterprises have joined the Internet field. Some enterprises develop app, make websites, guide consumers to recognize products through online marketing channels, and help enterprises gain competitive advantages in the future and quickly occupy the consumer market. The marginal cost of the Internet is close to zero, so it is inevitable to occupy similar markets.

If enterprises want to develop better, they must have Internet thinking. So what kind of Internet thinking do enterprises need?

Nowadays, more and more enterprises have joined the Internet field. Some enterprises develop app, make websites, guide consumers to recognize products through online marketing channels, and help enterprises gain competitive advantages in the future and quickly occupy the consumer market. The marginal cost of the Internet is close to zero, so it is inevitable to occupy similar markets.

Live broadcast and short video are popular at present. The anchor can show the products online, explain the products and use them in person, so that consumers can truly feel the characteristics and effects of the products. Many consumers will try to buy it. In the case of excellent product quality, there will be re-purchase.

At present, the better live broadcast platforms are Taobao Live, JD.COM Live, Bi Li Bi Li Live and Baidu Live. Short video platforms include Tik Tok, Auto Aauto Quicker, Baidu app and Xiaohongshu. Enterprises and businesses will build their own video teams with the help of platforms, which will do more drainage.

Large enterprises should be managed in an orderly manner, and personnel management, production management and sales management should be digitized. Personnel management should use CRM to manage the entry and exit of personnel, which is recorded. Production and sales need to use ERP management system to manage product warehousing, inventory, accounting, invoicing and other processes, which can be managed. And personnel attendance can be operated by nailing, which is simple and fast. Of course, there are many management methods that need to be explored by enterprises slowly.

If enterprises want to be bigger and stronger, they must keep up with the trend of the times. Lei Jun once said, "As long as the wind is strong enough, pigs can fly." That's what it means. Internet thinking companies must pay attention to it.

Finally, here is a sentence:

It's not that there is no water in the well, but that you haven't dug deep enough!