What are the consumption characteristics of ordinary consumers?

1) Non-profit \x0d\ Consumers buy goods in order to gain some use value and meet their own consumption needs, rather than reselling them for profit. \x0d\2) Non-professional consumers generally lack specialized commodity knowledge and market knowledge. When consumers buy goods, they are often easily influenced by advertisements, promotion methods, commodity packaging and service attitudes of manufacturers and merchants. \x0d\3) Hierarchy \x0d\ Due to the different income levels and social classes of consumers, consumers' needs will show certain hierarchy. Generally speaking, consumers always meet the most basic survival needs and safety needs, and buy necessities such as food, clothing, housing and transportation, and then they can gradually meet higher-level needs and buy enjoyment-oriented and development-oriented goods according to the situation. \x0d\ 4) Substitution \x0d\ In consumer goods, except for a few goods that cannot be replaced by 10℃, most goods can find substitutes or interchangeable goods. Therefore, the goods in the consumer market have strong substitutability. \x0d\ 5) extensiveness \x0d\ In the consumer market, there are not only a large number of buyers, but also a wide geographical distribution of buyers. From cities to rural areas, from domestic to foreign countries, the consumer market is everywhere. \x0d\ 6) Fame \x0d\ Consumer demand is not only influenced by internal factors of consumers, but also by external factors such as environment, fashion and values. The needs of consumers will vary with the times, and the goods in the consumer market have a certain popularity.