In the era of Internet and new media, how should traditional media position themselves?

1. The difference between new media and traditional media:

(1) Market difference. At present, the traditional media is monopolized by the state and needs a "transportation permit". Monopoly is protective, can make money and bring high profits. However, the Internet has no monopoly protection. As soon as the Internet came into being, it was in fierce market competition.

(2) the difference of audience. Traditional media is "audience-oriented" and online media is "audience-oriented". In online media, viewers have more choices.

③ Different management methods. The development of traditional media has a very clear management mechanism and structure. Editors are supreme and despise the market. However, the management mechanism of online media is relatively vague. The boss of the website is the general manager rather than the editor-in-chief. There are also differences in the importance attached to technology. Technicians play an important role in the decision-making level of websites, while traditional media do not.

④ The content is different. In the hierarchical management of traditional media, the editing authority of online media is relatively greater than that of traditional media. Reporter-editor-editor-in-chief, such a "three-trial system" cannot be implemented on the website. The mode of editor-in-chief checking is difficult to realize on the website. Roll out 2000 pieces of news a day, and you can't watch it alone. Therefore, the website editor has great authority and requires him to have a stronger sense of control.