What are the sales channels and methods?

First, direct sales channels. Also known as zero-level marketing channel, it is the process of products flowing from producers to final consumers or users without any intermediate links. That is, the commodity sales channel where production and sales meet directly. Direct selling channel is a short marketing channel. The main ways of direct selling are door-to-door sales, mail order, telemarketing, TV direct selling and factory-owned stores.

/iknow-pic . cdn . BCE Bos . com/aa 18972 BD 40735 fa 344778 aa 935 1 0 FB 30 f 240869 " target = " _ blank " title = " " class = " ikqb _ img _ alink " >/iknow-pic . cdn . BCE Bos . com/aa 18972 BD 40735 fa 344778 aa 935 10 FB 30 f 240869？ x-BCE-process = image % 2f resize % 2Cm _ lfit % 2Cw _ 600% 2Ch _ 800% 2c limit _ 1% 2f quality % 2Cq _ 85% 2f format % 2Cf _ auto " esrc = "/ aa 18972 BD 40735 fa 344778 aa 935 10 FB 30 f 240869 "/>

Second, indirect marketing channels. Refers to one or more intermediate links in the process of products flowing from producers to final consumers or users. Indirect marketing channel is a long marketing channel, which is adopted by most consumer markets. The main sales methods are: factory-store linkage; Special distribution; Retailers or wholesalers directly purchase goods from factories, etc.

/iknow-pic.cdn.bcebos.com/a2cc7cd98d1001e952d3221cb50e7be79731"target =" _ blank "title =" ". /iknow-pic . cdn . BCE Bos . com/a2cc 7 CD 98d 100 1e 952d 322 1 CB 50 e 7 bec 54 e 7973 1？ x-BCE-process = image % 2f resize % 2Cm _ lfit % 2Cw _ 600% 2Ch _ 800% 2c limit _ 1% 2f quality % 2Cq _ 85% 2f format % 2Cf _ auto " esrc = "/ a2cc 7 CD 98d 100 1 e 952d 3222 1 CB 50 e 7 bec 54e 73 1 "/>

Third, broaden the marketing channels. It refers to a sales channel through which producers resell their goods to consumers or users through many China merchants of the same type.

/iknow-pic.cdn.bcebos.com/71cf3bc79f3df8dc638eb982c01kloc-0/728b 47102875 "target =" _ blank "title =" ". /iknow-pic . cdn . BCE Bos . com/7 1 cf 3 BC 79 f 3d F8 DC 638 EB 982 c 0 1 1728 b 47 102875？ x-BCE-process = image % 2f resize % 2Cm _ lfit % 2Cw _ 600% 2Ch _ 800% 2c limit _ 1% 2f quality % 2Cq _ 85% 2f format % 2Cf _ auto " esrc = "/ 7 1 cf 3c 79 f 3d F8 DC 638 EB 982 c 0 1 1728 b 47 102875 "/

Fourth, the marketing channels are narrow. Refers to the marketing channel that only uses a few similar middlemen to sell products.

Extended data:

First, the price of the product. The price of products has a direct impact on the choice of marketing channels. If the product price is low, the production must be sold in large quantities, so as to gradually reduce the marginal cost, gain profits and create certain competitive advantages.

Second, the technical content of the product. Generally speaking, it is more reasonable to choose direct sales or short-channel marketing for products with high technical content or products that need further technical services after sale. Products such as computers and air conditioners have high technical content, and after-sales service is very important.

Third, the weight and volume of the product. Due to transportation difficulties, it is necessary to consider the transportation distance and loading and unloading times required to transport products to consumers when choosing distribution channels.

Fourth, the perishable nature of products. Perishable products should take short passages as far as possible to avoid product deterioration caused by delay and repeated handling. Such as fresh vegetables, fruits, bread and medicines with short validity.

5. Fashion products. Fashion products should also shorten the delivery time in transit as much as possible, and go to the counter as soon as possible to avoid the popular season. For consumer goods with rapidly changing styles and colors, such as women's wear, children's toys, furniture, etc. It is ideal to choose short marketing channels.

References:

/baike.baidu.com/item/ marketing channel selection/12745506 "target =" _ blank "title =" marketing channel selection-Baidu encyclopedia "> marketing channel selection-Baidu encyclopedia.