Pre-trial film pre-trial film full version

Pre-trial film pre-trial film full version

What does 200 million hits mean? If every click is calculated according to the fare of 20 yuan, it will be a box office of 4 billion, which is not even comparable to the great god Cameron; Even if you only charge one yuan at a time, it's 200 million. This achievement is enough to make many domestic directors feel ashamed. After the first short film "Nail Clippers" of the online short film collection "Four Nights on Qitan" launched last year was uploaded, the demand on the first day exceeded 20 million times, and the follow-up short films continued the popularity of "Nail Clippers" with a total click of more than 200 million times. Various websites, production companies, producers and directors are all moved by the wind and have launched many similar online short films, collectively referred to as "micro-movies".

Microfilm is different from the previous "grassroots network short film". Behind-the-scenes actors and cast lists are all operated according to the specifications of "blockbuster". For example, the producer of Four Nights in Wonderland is Peng Haoxiang, and the cast includes stars such as Zhou Xun, Zhang Jingchu, Shawn Yue and Huang Lixing. The behind-the-scenes team consists of editors such as Wenbers Li Tung-Chuen and stylist Wen Nian, and the post-production is also quite rigorous and professional. In addition, censorship is more relaxed than big-screen movies entering cinemas. However, because netizens in China are accustomed to free service, there is no charging mode for "micro-movies" at present, and the cost can only be recovered by planting advertisements. Some "micro-movies" or even advertising blockbusters tailored by advertisers have also attracted a lot of discussion and controversy. What will microfilm, a new thing, become in the future? Will it become a new creative form of China movies, or will it go to running all the way in the direction of advertising blockbusters?

Microfilm is going to end the rice bowl!

An upgraded version of the online short film or an advertising blockbuster?

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Although "tiny"

It's no different from a blockbuster.

The biggest difference between "micro-movies" and online grassroots short films is that they are basically shot by professional film teams, which is why they are called "movies" instead of short films.

For example, Peng Haoxiang, a famous Hong Kong director, is the producer of Tan Si Jue. The cast includes stars such as Zhou Xun, Zhang Jingchu, Shawn Yue and Huang Lixing. The behind-the-scenes team consists of editor Wenbers Li Tung-Chuen and stylist Wen Nian. Post-production is also quite rigorous and professional, telling the urban love stories of young people nowadays, so it is highly sought after by netizens. The critics' praise is even more generous. Film critic Han Cuiting wrote, "Since the birth of online movies, nail clipper magic is probably the most decent work!"

Although the sparrow is small and complete, although the length of the nail clippers is only 40 minutes, according to Feng Rui, one of the producers, the short films "all operate in the traditional and conventional film operation mode, but they are a little nervous because of the scheduled schedule." According to the reporter's understanding, when filming "Nail clipper Magic", the crew drew story board in addition to the complete script, which was more detailed than some domestic big-screen blockbusters. Rui Feng said, "The behind-the-scenes production lineup is all producers who often appear in some first-line blockbusters. Moreover, the short film cycle is short and requires a more professional team. "

In addition to professional teams, big-name stars are indispensable elements of "micro-movies". The nail clippers used big-name stars including Zhou Xun, so the production cost rose. According to Rui Feng, "If you count the cost of the stars, the average production cost of each episode is 600,000 to 800,000, and each episode is the next one. The cost of the four short films adds up to 4 million to 6 million. " In fact, there are more and more such luxury packages online. Welcome to Love, independently produced by Tudou, received more than10 million requests in just two days, and Joseph Cheng, the popular idol of Taiwan Province, won the trump card.

"When Love Spread in Weibo" starring Zhang Jingchu zhuyuchen

Nail clipper monster starring Zhou Xun.

Although there is no charge

Commercial elements are inevitable.

The investment of "Four Nights on Qitan" is equivalent to the cost of making a small big-screen movie, but it doesn't require netizens to pay for it. The reason is that the production costs are borne by the sponsors, so it is no wonder that there are many shots of sponsors' products in the film. This is the current operating mode that "micro-movies" generally rely on sponsorship. The manufacturer has recovered the cost since the project was established. In addition, some short films are copied by selling copyright, but at present they are only added value, not mainstream.

The emergence of "micro-movies" has brought new visual enjoyment to ordinary netizens. However, due to the invasion of commercial elements, many netizens lamented that online short films used to be a powerful weapon for grassroots netizens to show their strength and express their views, but now they are inevitably "immersed" by commercial elements. Those short films linked to advertisements, because of their big stars and big productions, quickly attracted the attention of netizens, and few people watched the efforts made by grassroots netizens entirely by themselves. Some short film producers said. There are also some big-screen fans who believe that although the online short film is a good attempt, "it is very likely that the hard-trained audience will return to the computer screen again and get farther and farther away from the cinema." "

Although the starting point is low

Positive normalization

Shortly after the nail clipper was released, the inspirational short film "old boys" was broadcast and promoted on the network platform, which attracted a lot of attention with the power of nostalgia. With such successful experience, many video websites, portals and film directors have joined the ranks of "micro-movies". It is understood that Zhang Yadong, Yin Lichuan, Yu Xinzhuang and others are all trying to make "micro movies".

From amateur to professional, from small production to large production, from self-entertainment to entertainment products, Professor Yin Hong believes that all these indicate that network creation has embarked on the track of standardized operation. "This is why we say that 20 10 is the first year of online movies." "Microfilm" is still a short film at present, which will not exceed 40 minutes at the longest, but it may be gradually lengthened in the future, even the length of a regular film in one hour. Four Nights is going to release a full-length film. Yin Hong thinks, "In the future, there may be some film investment and broadcasting platforms to attract some young directors and even some accomplished directors to make online movies with different purposes. On the one hand, young directors go to the big screen through this, on the other hand, big-screen directors brand themselves through this and enhance their influence. " In addition to the implantable form to recover costs, because of the increasing appreciation of netizens and the popularity of online payment channels, there will definitely be no implantable "micro-movies" relying on the charging model to recover costs in the future, which will inevitably bring censorship and other issues. We will wait and see where the new creative form of "microfilm" will go.