Guanxia brand handbook perfume brand

Brand culture | brand vision | brand products | product vision

Brand positioning: niche original aromatherapy with high-end oriental plant tone Target users: exquisite independent women.

Brand Mining Complex in China People's Memory

Do a Good Job of Original Oriental Plant Fragrant Wood —— China Fragrant Brand Insists on the Oriental Image

Inherit the oriental culture with both texture and spirit, and awaken the most secure emotion in people's memory.

Pay attention to breathing and leave blank space.

Mountains and rivers, Yuan Ye and human vegetation in freehand memory.

Take your time and live slowly.

Shimonoseki

Brand vision

Guanxia's brand vision is complete and unified. Using graphic vision with breath and rhythm, combined with metal materials and classical typesetting, we will build a simple, advanced, exquisite, elegant, transparent and modern oriental style, express the traditional oriental image in an international way, and convey oriental culture to more people with a unique, trendy and universal visual trend.

In the visual sense of product photography, low saturation colors are used, and the design language of "leaving blank" is used to depict the smooth and soft oriental charm with the lens.

brand name products

In the memory of China people, there are many stories about taste. Burning incense for painting and playing the piano are all good memories and cultures of China people for aromatherapy. Therefore, Guanxia takes oriental fragrance as the brand breakthrough point to expand this blank fragrance market full of oriental aesthetics.

Each perfume represents a unique memory and cultural belonging. The image naming and oriental poetic description of Looking at Summer can make consumers naturally associate with the story behind the product and let users feel the intention and sincerity of a brand. And with minimalist, new Chinese-style, high-value packaging, constantly strengthen the exclusive symbol of watching summer, bringing users a unique visual feast.

Product vision