Why do companies need customer relationship management

Because customer relationship management (CRM) can help organizations increase their market by attracting new customers, retaining existing customers, and converting existing customers into loyal ones.

The emphasis on the application of CRM stems from the concept of long-term customer management, which recognizes that the customer is the most important asset of the enterprise and that the enterprise's information support system must be developed in a way that gives the customer ownership of the information.

Successful customer ownership will generate a competitive advantage and increase customer loyalty, ultimately improving the profitability of the company. The CRM approach, while focusing on the 4p's key elements, reflects a combination of cross-cutting functions in a marketing system that focuses on winning customers.

Expanded Information:

System Functionality

1. Marketing

Customer relationship management system in the marketing process, can effectively help marketers to analyze the existing target customer groups, such as the main customer groups are concentrated in which industry, which occupation, which age level, which geographic area, etc., so as to help marketers to carry out accurate market placement.

2, sales

Sales is the main component of the customer relationship management system, including prospects, customers, contacts, business opportunities, orders, payback orders, reports, statistical charts and other modules.

Salesmen effectively shorten their working time by recording communication content, establishing schedules, checking appointment reminders, and quickly browsing customer data, while functions such as large-value business reminders, sales funnel analysis, performance indicator statistics, and business stage division can effectively help managers improve the order rate of the whole company and shorten the sales cycle, thus realizing the maximum benefit of business growth.

3, customer service

Customer service is mainly used to quickly and timely access to customer information and customer history problem records, so that you can target and efficiently solve the problem for the customer to improve customer satisfaction and enhance the corporate image.