Small and medium-sized enterprises to do brand how to choose the brand planning company

One, small and medium-sized enterprises should be clear about their own type of business

Generally speaking, the choice is greater than the effort, small and medium-sized enterprises can be based on their own industry, combined with the promotion of the target and the user group, the right choice of professional companies, you can make the effect of the promotion of twice the result with half the effort. Brand promotion companies are broadly divided into the following types, SMEs can be based on these characteristics to determine whether these outsourcing companies are suitable for them.

1, comprehensive promotion company

This type of company Division core team of both traditional advertising talent, but also a variety of new network marketing talent, covering a number of promotional projects, soft promotion, SEO, SEM, new media, self media, event planning, etc., is suitable for companies wanting to cover the product information on various channels to improve broad awareness.

2, one-stop promotion company

This type of company is a one-stop, not only to provide technical support for website development, but also operation and management, the whole network of multi-angle branding, brand design, marketing planning. It is currently the leading force in the network marketing industry, with the same industry is difficult to surpass the advantages, suitable for the transformation of traditional enterprises, or the brand promotion of the company does not know much about the company.

3, vertical promotion company

This type of company has a wealth of vertical industry brand marketing experience, some focus on e-commerce brand promotion, some focus on pharmaceutical brand promotion, if the industry has a well-known vertical brand company, according to the budget priority.

4, technology-based promotion company

This type of company has a long history of technology development and marketing communications experience, mainly in technology development and promotion, some focus on website construction, website promotion, SEO, etc., some focus on SEM, such as Baidu Bidding, 360 bidding, etc., suitable for companies wanting to accurately promote a certain field.

Two, small and medium-sized enterprises should look at the outsourcing company's corporate qualifications

Small and medium-sized enterprises to choose the brand promotion company must keep their eyes peeled, don't be confused by the beautiful and gorgeous pictures on their website, you need to be a formal strength of the enterprise. Qualification side reflects the strength of the enterprise, before cooperation to see the business license, business license, what patents, copyrights, which certificates, not with the incomplete qualification of the enterprise cooperation, to avoid the trap of the skin bag company, even if the future contradiction disputes are also easy to solve.

Three, small and medium-sized enterprises should look at the outsourcing company's channel resources

Media channels, diversified resources is the enterprise promotion of the tool, according to the characteristics of the user group, customer demand, geographical coverage, time change, real-time update of the enterprise network promotion resources, to ensure that the release of information radiated to the various professional platforms. To soft promotion, for example, small and medium-sized enterprises can look at this outsourcing company has how many large portals, professional media, industry media, local websites, etc., can quickly, low-cost to improve the image of the enterprise or product.

Four, small and medium-sized enterprises should look at the outsourcing company's promotion program

Only for the actual needs of the enterprise's promotion program, is the most appropriate, the best promotion program. Different enterprises in different stages of development will have different brand promotion needs, so only for the enterprise customized actual promotion program, the enterprise brand marketing promotion effect can be maximized. Small and medium-sized enterprises can see whether the outsourcing company can be based on the characteristics of your company to develop a set of promotional programs, or the use of templates of the same, but also to observe the outsourcing company has a clear idea, there is no fresh creativity, whether it has characteristics and competitiveness and so on.

Fifth, small and medium-sized enterprises to look at the outsourcing company to promote the offer

Small and medium-sized enterprises to choose the brand promotion company, do not unilaterally pursue the low price, you should focus on weighing the cost-effective. Don't be greedy for a small price to eat a big loss. Brand promotion strength of the company, the offer is often a little higher, the quality and reputation of the value of the pile; do not just believe that the offer of a low company, may not be perfect service, after-sales is not responsible. Choose a cost-effective outsourcing company, you can spend the same cost to get the best results.

Sixth, small and medium-sized enterprises to look at the success of the outsourcing company

Small and medium-sized enterprises focus on understanding the success of the outsourcing company's branding, which can also side show the strength of the outsourcing company and the level of service. If an outsourcing company has a large number of high-quality cases, you can check online or the reality of the research, to ensure that you understand the level of its service virtual reality, high and low, how the service reputation. If an outsourcing company has a well-known enterprises, government agencies such as large customers, then the strength of this company must not be doubted, the business will not easily close down, but also a long-term security.

In short, for small and medium-sized enterprises, the need to combine their own development to choose the brand promotion company, if the outsourcing company meets the requirements, we must persist in doing it for a long time, in order to continue to win the attention of users, in order to utilize the lower cost to capture the market, the success of the brand to promote the performance of the steady growth.