How to treat the cold winter of traditional media

Traditional media is relative to the emerging network media in recent years. The traditional mass communication mode, that is, the media that regularly releases information to the public or provides an education and entertainment platform through some mechanical device, mainly includes newspapers, outdoor, communication, radio, television and other traditional media.

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Traditional media mainly includes sound and images, including TV and radio, which are limited by time and space, while multimedia integrates sound, pictures and animation, and more importantly, it solves the time and space limitations to some extent. But multimedia can't replace traditional media.

After newspapers, radio, television and other traditional media, the Internet has become another important media form. Facing the huge impact, TV, as a powerful media, has realized that giving full play to the interactive function of the network and taking the road of integration and interaction will be the inevitable trend for new and old media to seek common development.