Mobike seized what business opportunity

***Help bicycle industry model is essentially a rental economy, using the B2C self-managed business model. The user scale will reach 4,251,600 people, with OFO small yellow car, Mobike's mobile leasing platform to join, the bicycle leasing user scale will maintain the growth trend, the market scale growth tends to be rational, it is expected that in 2019 China's bicycle leasing market scale will rise to 20 billion yuan, the user scale will reach 10,261,500 people.

Mobike: 3 million users, 1.5 million daily orders, mainly young office workers in first-tier cities, as well as college students and other people who are concerned about new things. The main solution to meet the needs of the last kilometer of the user, to solve the driving traffic jam, taxi expensive, walking far from the pain point.

Mobay is a product + technology model, self-development, design and production of products, more in line with the pursuit of young people's personalization, is the first domestic equipped with GPS **** enjoy bicycle. Relative to the ofo ordinary bike the repair free standard is longer. As well as the use of QR code unlocking, convenient and quick, not easy to break the lock, to a certain extent, both to meet customer demand, but also to extend the service life of the bike. No fixed stakes, ride at any time, park at any time compared to the traditional **** enjoy the bike more flexible and convenient. Riding time is not limited, do not need to worry about the early evening bus problem.

Mobike from the birth of so far, the body of the personality of the beautiful, ride to life's convenience, as well as the concept of green environmental protection by the young users of first-tier cities, the product in line with the development of the mobile Internet era, the user acceptance is high, in the use of the capital based on the market can be quickly occupied after several rounds of capital financing, coupled with the Mobike in the marketing aspects of the investment of sufficient capital in this Self-media communication era allows Mobay to accelerate its promotion speed infinitely. Mobike attaches importance to WeChat microblogging marketing, although the online time is short, but the later to catch up with the fan influence has caught up with ofo. this is the advantage compared to other competitors.