What is the new media all about?

(a) Media personalization is prominent

Because of technology, almost all media in the past were mass. The new media, however, can be done for a more segmented audience, can be oriented to the individual, the individual can customize the news they need through the new media. That is to say, each new media audience in the hands of the final information received by the combination of content can be the same, can also be completely different. This is very different from traditional media audiences can only passively read or watch undifferentiated content.

(ii) Increased audience selectivity

From a technical point of view, in the new media, everyone can receive information, everyone can also act as an information publisher, the user can watch TV programs and play music at the same time, while also participating in the program's voting cavity changduan, but also to retrieve information. This breaks the limitation that only news organizations can release news, and fully meets the segmentation needs of information consumers. Unlike traditional media, which is "audience-driven", new media is "audience-driven". The audience has greater choice, can read freely, can amplify the information.

(C) a variety of forms of expression

New media forms, a variety of forms of expression process is relatively rich, can be integrated into the text of the branch, audio, picture as a whole, to do instantly, unlimited expansion of the content, so that the content into a "living thing". Theoretically speaking, as long as the computer conditions are met, a new media can meet the world's information storage needs. In addition to large capacity, the new media also has "easy to retrieve" characteristics, can be stored with the Wu Zen time content, find the previous content and related content is very convenient.