What is the difference between self-media and traditional media?

As a professional online marketing video platform, many students of Bang Qi Online always ask me, what is the difference between self-media and traditional media? After all, self-media is a hot word now, so today, Bian Xiao will talk about the difference between self-media and traditional media, and his personal opinion is whether he likes it or not.

First, content production methods are different.

The content released by traditional media is strongly disturbed, and sensitive issues are restricted. It is released every year, every month and regularly. Through the personal industry experience of bloggers, media operators and personal circles, it is often more random and timely to obtain information and publish content from the media.

The second is to break away from the traditional review link.

Tradition is often subject to many restrictions. Since the censorship of the media is relatively rigorous, readers often go for the credibility of media brands. Self-media emphasizes personal views, such as the enlargement of a "column" of traditional media. However, it is undeniable that although the media has been divorced from the traditional censorship system, it still faces another level of censorship, that is, public censorship.

Third: effectiveness and information feedback efficiency

The effectiveness of traditional media is relatively weak, for example, the information content of newspapers, magazines and TV broadcasts is generally released every other day, and the efficiency of communication methods is relatively single. Although the network makes the tradition have no new path, it still can't get user information feedback efficiently. Media information dissemination is flexible, with many channels, forms and high feedback rate. The quality of fans from the media is relatively higher than that of traditional media.

In fact, for many traditional industries, self-media marketing is still a relatively new thing, but in fact, Bian Xiao believes that it is not mysterious, and it can still be done well after mastering its essence. As a pioneer platform of online marketing in Shenzhen, Enterprise Help Online has many video resources, and anyone who wants to enter the Internet industry can watch videos.