The relationship between Chinese culture and landscape

Chinese culture is anchored in landscape, and landscape expresses Chinese culture.

In traditional Chinese culture, landscape paintings not only contain natural scenery, but also reflect the philosophy of Chinese people's life. From "leisurely seeing the southern mountains" to "small bridges and flowing rivers", landscape imagery implies people's yearning for and pursuit of a spiritual and spiritual habitat.

Shanshui painting is a kind of Chinese painting, which mainly depicts the natural scenery of mountains and rivers, and is also called "shanshui" for short. Landscape painting was gradually developed in the Wei, Jin, and North and South Dynasties, and became independent since the Sui and Tang dynasties. In the Song Dynasty, which was highly developed economically and culturally, the love of the literati for landscapes became more prominent.

The unique painting techniques as well as the compositional methods of Song Dynasty landscape painting especially reflect the ancient people's pursuit of landscape mood and interest. Using landscape painting as a medium, we can still feel the ancient people's love of nature today.

Shanshui tourism cultural packaging **** 4 ways, respectively, the theme of cultural packaging, brand cultural packaging, cultural packaging of products and services, as well as publicity and cultural packaging.

Similar to the homogenization of resources, the theme will also appear homogenization phenomenon, especially for the same region or located in the same historical and cultural circle of scenic spots, each other's historical inheritance is similar to the cultural precipitation and cultural symbols are similar or even identical.

If we simply talk about cultural packaging, it will inevitably lack of cultural personality, leading to internal consumption between resources, and ultimately difficult to form a large-scale market. Therefore, in the choice of theme, the scenic spot must comprehensively consider the development of tourism in the surrounding area, and look for the most unique and suitable for their own foothold from the larger cultural background.

For example, I found in the study of cultural landscape tourism in Jingmen, Hubei Province, simple mention of Jingchu culture, the Three Kingdoms culture, will surely be drowned in the neighboring has been a large-scale copy of the "Jingchu wind," "Three Kingdoms wind," while the Jingmen's unique "Lao Lai entertaining relatives" (one of the twenty-four filial piety), behind the obvious mausoleum but hides a more unique cultural connotation - "filial piety and fraternal duty culture".

So in the Greenway Scenic Tourism Planning and Design Institute and Jingmen cooperation project to create China and even the East, "filial piety and fraternal duty culture capital" concept, supplemented by the Jing Chu culture, the Three Kingdoms culture, so as to jump out of the cultural encirclement.

The brand is the most influential and appealing image of the market, is a tourist attraction through the product presented to the best side of the tourists, including tangible scenic resources and intangible ecology, environment, atmosphere, culture and so on. In the packaging of the brand, people tend to see only the tangible scenic spots, while ignoring the impact of intangible resources.

While it is difficult to do everything in the process of branding, it is always possible to find the most core things, after cultural packaging to form a scenic area brand.

Brand packaging should first pay attention to the market appeal. For example, I am involved in tourism planning in Changzhi City, Shanxi Province, fully aware of the ancient city of Shangdang cultural lineage, Taihang Mountain water resources between the combination and interaction, condensed "towering Taihang Mountains, Changzhi City" tourism brand.

The image of the towering Taihang Mountains and the red history of the Taihang Mountains are combined to respect the two main lines of culture and landscape, and establish a new image of tourism in Changzhi City.

People's Daily Online--"Between Mountains and Waters" Forum Discusses Landscape in Urban Life in the Digital Era

People's Daily Online--Using Cultural Packaging to Enhance Landscape Tourism