What is foreign exchange crm system _ What does bank crm system mean?

Customer relationship management (CRM) is a computer system, which is used to manage the company's interaction with potential customers and current customers. It stores customer data and historical information about their interaction with your company. Brokerage companies and other enterprises use these data to improve business relations, especially paying attention to customer satisfaction and loyalty, and ultimately promoting profit and sales growth.

The foreign exchange CRM system has unique functions unique to this industry. Foreign exchange CRM system is generally divided into three parts:

Customer system: manage the information and accounts of potential customers and existing customers.

IB system: manages the introduction broker network, usually combined with the broker rebate system.

Back-office system: broker's management of customers and IB.