How to choose the new retail model of private domain e-commerce, applet and app?

Private domain e-commerce is the perfect combination of social and e-commerce. In its interior, it can complete the closed-loop consumption from planting grass to pulling grass, and it can also reach consumers faster and improve the conversion efficiency. The gradual saturation of traditional e-commerce represented by Taobao and JD.COM and social e-commerce represented by Pinduoduo, Tik Tok and Xiaohongshu means the arrival of stock competition, so the cost of buying traffic on e-commerce platforms for businesses who don't want to rely on luck is increasing. Merchants who can't afford traffic on major e-commerce platforms have turned to private e-commerce represented by WeChat applets. From the perspective of evolution, the e-commerce era has experienced three obvious changes of "traditional e-commerce-social e-commerce-private e-commerce". 2020 is the first year of private e-commerce. Compared with the traditional mode of "planting grass on social platform and weeding by e-commerce in public domain", e-commerce in private domain can complete closed-loop consumption from planting grass to weeding, which can reach consumers more conveniently and has higher conversion efficiency. Many businesses seeking a way out have been eyeing private e-commerce. What are the advantages of private e-commerce compared with traditional e-commerce and social e-commerce? First, reduce the operating costs of all links. The second is to break through the time and geographical restrictions of the offline distribution model. Third, the transformation effect is better and the retail efficiency is higher. Fourth, consumers can simply consume, or become partners or consumers of private domain e-commerce or platforms (integrating the roles of consumers and operators), participate in retail and industrial chains, and contribute value to enterprises. At the same time, they can also increase their income by sharing economic dividends. Many merchants have asked: Is it better for private domain e-commerce to do WeChat applet or APP? Whether you are doing a WeChat APPlet or an app, you must first understand the overall advantages and disadvantages. The advantage of WeChat applet is that it is a tool relying on WeChat. Everyone knows that WeChat is the social app with the most users in China, and it is a good choice to rely on WeChat to drain applets. The shortcomings are also obvious. WeChat applet is a tool relying on WeChat, which is a product of Tencent. Once the number of users and complaints is slightly higher, they will face the risk of being banned. The advantage of AAP is that it is completely independent and not restricted by other companies. The disadvantage is also obvious, it can't be drained on the public domain platform, and disloyal users don't want to download it. Summary: only small programs can be done in the early stage. Once there are more users, you will immediately drain to the APP, and businesses that can't control the timing can also go hand in hand with the APP. Readers who need to know more about the marketing mode of e-commerce business or other e-commerce issues can leave their contact information # Private letter Bian Xiao # Private domain e-commerce # # Traditional e-commerce # # WeChat applet # # New retail mode # # Consumption mode #