Why many old business is getting worse and worse, what are the reasons?

First, the complexity of the process of inheritance is difficult. Non-heritage old inheritance crowd echelon rupture, become "difficult to inherit" an important cause. The average age of the representative inheritor of the old non-heritage more than 60 years old, the inheritance of the population as a whole showing an aging trend. There are many "non-heritage" has no inheritor alive, or only one person. The cost of living during the apprenticeship period will not be able to support themselves, so now no one loves to learn.

Secondly, it is difficult to refine the expression. Although many old brands have unique products and exquisite skills inherited from generation to generation, but today can not use the appropriate channels to more young people to accurately refine, convey the spiritual value of the old itself, resulting in some of the old is not as good as the new Netflix, facing the "expression of the difficult" predicament. How to combine tradition and modernity, and transform cultural resources into economic resources, is a non-heritage, old must crack the problem.

Thirdly, the product is old and difficult to innovate. Insufficient innovation is an important reason. "Today, fewer independent products, fewer sales outlets, narrow national coverage, its market space to be broadened; the operation of silk fabrics Qianxiang Yi, specializing in woolen textiles billion trillion shopping malls, hats, such as Ma Juyuan, although the Chinese culture of the "treasure", but due to a lack of innovation and expression, so that young consumers The cultural value of these products has yet to be explored.

The fourth is that generations are made according to this craft, but it is adapted to the people have been the past generation, now the consumer has long been updated, young people's tastes have changed, if completely in order to adapt to the market to change the traditional tastes, then it is not called the old. Must make new things on the basis of this, in order to cater to the market.