What is Haier's brand philosophy

There is no famous brand within the country's gates

If you do well in the domestic market and don't enter the international market, then the advantage is also temporary.

Capital is the ship, brand is the sail

Enterprise is the person, culture is the soul

No brand name within the country

Haier set up factories in the United States, some people in the media published an article entitled "Reminder of Zhang Ruimin", which said: other enterprises to the United States investment are not successful, Haier went to the difficult to succeed. This reminder should be said to be well-intentioned. But for Haier, why do we still need to go to the United States? Labor in the United States is very expensive, at least 10 dollars per hour, and this is still no skilled workers compensation, much higher than the domestic. But why do we still have to go? WTO accession, it must be done.

Someone will say: "China is the world's factory, the Americans are running to China to set up factories, Haier instead of running to the United States?" This is a two concepts: because foreign multinationals to set up factories, he lacks China's market resources and China's cheap labor, and nothing else. But for Chinese enterprises, in addition to cheap labor, you have nothing. Capital and technology can not compete with them. If you wait here, they come to China to set up factories, and one day he will take advantage of all the advantages in China, including cheap raw materials and human resources. You will be nothing. You can not even stand in China. Therefore, Haier to the United States is a kind of reverse thinking, must be in the U.S. market to obtain Haier does not have, advanced technology and capital. Haier can also be listed locally, so through localization, it can make the brand will be competitive in every place. This is Haier to form a localized brand, Haier is not constrained.