Why are many businesses doing Tik Tok marketing?

Tik Tok is a very popular short video application in China, with a huge user base, so many merchants began to use Tik Tok platform for marketing promotion. Here are some reasons:

-Huge audience: Tik Tok has more than 200 million active users, which makes it an ideal platform for merchants to promote products and services.

-advertising costs are relatively low: compared with traditional media advertising, Tik Tok's advertising costs are cheaper, so it is more affordable for small businesses.

-Good user engagement: Tik Tok users are very active and like to interact with content and share their favorite videos. This provides an opportunity for merchants to establish good relations on the platform and establish contact with potential customers.

-Accurate targeted delivery: Tik Tok can accurately target advertisements according to users' interests, gender, age, geographical location and other information, which can ensure that advertisements reach the best target audience of potential customers.

-Connecting the youth market: Tik Tok's users are mainly young people, which coincides with the target market of many businesses. Therefore, using Tik Tok for marketing promotion can help businesses better reach this young market, improve brand awareness and increase sales.