Traditional Culture Encyclopedia - Traditional customs - Briefly describe the similarities and differences of three traditional marketing concepts?
Briefly describe the similarities and differences of three traditional marketing concepts?
The three traditional marketing concepts are all under the seller's market conditions, and only focus on one core-the enterprise itself, which is embodied as follows:
1, production concept: buyer's market, consumers like low-priced products, improve efficiency and widely distribute.
2. Product concept: Consumers like high-quality, multifunctional and distinctive products.
* Be sure to guard against "marketing myopia", be obsessed with products, fail to see the challenges and development direction of the market, and make inaccurate market positioning.
3. Marketing concept: consumers must be persuaded to buy inertia or rebellious psychology. It is used to pay for goods, insurance, encyclopedias, cemeteries and surplus products.
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