Concept of Dashang Group Zhengzhou New Mart Shopping Plaza Co., Ltd.

Dashang Group, which originated in Qingniwa, Dalian, takes the establishment of a world-famous large company as its ideal and the concept of "unlimited development and careful care" as its concept, and promotes the rapid and healthy development of enterprises through methods and steps such as stock listing, group formation, joint venture cooperation, expansion in different places, and format innovation. The first three stages of the five-stage development strategy of "Dalian first, Northeast first, national first-class, world lightweight and world middleweight" have been realized, and now it is moving towards the fourth stage.

Department stores, shopping malls (new mart), supermarkets and specialty stores represented by electrical appliances and household appliances are the four main formats of Dashang Group. Catering and entertainment is "an emerging industry with unlimited development of Dashang Group".

Department stores are the main force of the big business group. The business area of department stores in Dashang Group is generally 20,000-60,000 square meters, which breaks through the single mode of traditional department stores and forms a comprehensive department store represented by Dalian Shopping Mall, a brand store represented by the best high-end department store in China, an autumn women's clothing store represented by a specialty store, the first women's product store in Northeast China and the first men's product store represented by China Dashang Men's clothing store.

Mai Le Kai is a new firm of Dashang Group, which started in Japan, developed in Dalian, succeeded in Dashang, and positioned itself as a high-end boutique public department store. Since its establishment in 2004, MacKay Chain Group has five stores: MacKay Dalian Head Office, MacKay Xi 'an Road Store, MacKay Development Zone Store, MacKay Qingdao Head Office and MacKay Harbin Head Office.

The shopping center of Dashang Group is mainly a new mart model. New Mart is the Chinese translation of the English word "NEW-MART", which is a new store, new logo and new format of Dashang Group. It is the re-creation of the latest format, the latest technology, the latest means and the highest realm of retail industry. It has a strong SHOPPINGMALL color, covering an area of more than 654.38+10,000 square meters, with rich formats and complete functions, providing consumers with one-stop shopping and leisure services. At present, Dashang Group has opened 365,438+0 new mart stores in Dalian, Shenyang, Daqing and Qiqihar. Dashang New Mart (Dalian Store), as the symbolic store of Dashang Group's modernization and internationalization, is the first large-scale SHOPPINGMALL with the most representative concept in China. New Mart (Shenyang Store) is a modern shopping center with the strongest brand, the most complete functions, the most advanced management and the most beautiful appearance in Shenyang. It is also the highest-grade model shop in the three northeastern provinces. New Mart (Daqing Store) was praised as "Pearl of Longjiang" by Sun Weiben, Secretary of Heilongjiang Provincial Party Committee.