Social media marketing three ways

1, interactive marketing social media marketing to "share and participate" as the core, consumers through social media to share product information and views, which is different from the traditional marketing "top-down" concept, social media emphasizes the "bottom-up" brand promotion, companies must enter the social media marketing, through dialogue and interaction with consumers to establish an emotional connection with consumers, emotion is one of the themes of the market. This is different from the traditional marketing concept of "bottom-up", social media emphasizes "bottom-up" brand promotion, enterprises must enter the social media marketing, through the dialogue and interaction with consumers, and consumers to establish an emotional connection, emotion is one of the themes of the market, if you can win the emotional identity of consumers, only one step away from winning the market. Consumers have long been unsatisfied with the end of the purchase of goods, they are more willing to perfect the purchased goods through social media and businesses, other consumers *** with the online often see a lot of product evaluation reports, businesses are also welcome to consumers in the purchase of goods after the assessment and sharing, will be excellent evaluation reports to the home page or give cash back and other incentives, in this way, not only to meet the purpose of the consumer to share, but also to This not only meets the purpose of consumer sharing, but also enhances the brand image and recognition of goods. The picture is provided by the registered user "overriding the joy", copyright statement feedback 2, word of mouth marketing in the era of social media, the network word of mouth in the consumer purchasing decision-making process plays an increasingly important role, consumers are happy to go through the evaluation of the previous consumers for the goods in order to minimize the risk of purchasing, through the understanding of the brand's word of mouth in the social media, the consumer is very easy to change the original attitude towards the brand. By learning about a brand's word-of-mouth on social media, consumers are more likely to change their attitudes toward the brand. Although the enterprise's word of mouth is the spontaneous spread of consumers, but still need to be consciously maintained by the enterprise, the development of social networks can easily make a product overnight red-hot, but also can make its word of mouth ruined. 3、Content Marketing The content and form carried by social media is becoming more and more rich and diverse, from text, pictures, audio to video, as long as people can think of information, almost all can be in a short and fast form of dissemination, fast-paced life and developed mobile communication devices lead to the user's attention to a shorter and shorter period of time, access to the amount of information is also increasingly large, therefore, it is necessary to pay attention to the dissemination of the content of the many brands through the content marketing has made a difference in the world, but still need to consciously maintain. Numerous brands have achieved extraordinary marketing results through content marketing, which has brought the brand an excellent Internet reputation. 4, emotional marketing The highest realm of marketing is not only to sell products into the hands of consumers, but also to sell products into the hearts of consumers, from "so that you like" to "I like", the human brain always tends to emotion, not reason, in the era of the Internet +, emotion is the dominant consumer purchasing behavior. Emotion is the dominant consumer purchasing behavior of the commander-in-chief, the quality of the product is no longer the key to winning, emotion has become the ultimate weapon of all, how to make great progress in the era of great change, the only way to establish a deep emotion with consumers. Marketing is to fall in love with consumers, the brand is to let consumers fall in love with you, and emotional marketing will not only create a good brand, so that consumers fall in love with your brand, but also for the enterprise to bring a steady stream of customers and wealth, is every enterprise must master the "Internet +" era of marketing tools. 5, fan marketing in today's social media era, in fact, to retain fans is more important than attracting fans, to enhance fan stickiness is of course through interaction, in fact, the broader interaction is to produce contact and transaction with customers, the transaction itself is a high-quality interaction, of course, the form of interaction also includes through the content pushed through all kinds of online and offline activities, through the establishment of the brand community and allow fans to participate through the Get a good brand experience. Very often, the use of social platforms combined with hotspots can play a multiplier effect, for enterprises, WeChat content push combined with hotspots, can effectively attract fans to open reading. In addition, to cater to the reading habits of the Internet era, in the Internet era, people's time is more valuable, people prefer to read in the era of fragmentation, so that, with the acceleration of the pace of life, people generally feel the greater pressure of life, in such a context, in the content input, be sure to target the fans of the specific circumstances of the pitch. 6, Event Marketing Social media is often the place where an event originates and can feature prominently in any type of event, whether it be a trade show or a webinar, to help you reach your diversity goals, and for those of you who are semi-skeptical of social media, creating a social media marketing strategy for your next event will be of great benefit to you. Using social media for marketing, combined with the latest and most relevant social media marketing data and knowledge, making informed decisions can bring huge benefits to your business. With the deepening of social media marketing, event marketing is gradually becoming a new strategy for social media marketing for businesses, and for businesses, whether it's an offline or online event, it can be a successful one with the right planning and operation. Event Marketing. Using diverse platforms such as Weibo, WeChat, Twitter and Facebook, you can attract customers to your booth, potentially pull in sales, increase your interest in actually doing social media marketing, boost the popularity of your company and its brand through social media, and get more people talking about your company and its products, the crucial point to remember here is that the overall event social media marketing strategy is not about technology, it is about building relationships, i.e. bringing people closer and you closer to your customers through social platforms. 7, values marketing From the product-centered marketing 1.0 era, to the consumer-centered marketing 2.0 era, and now, value-driven as the core of the 3.0 marketing era, consumers are looking for products and services not only to meet the basic needs, but also want to discover an experience and business model that can touch the heart, to provide consumers with a sense of meaning will become the value proposition of the company's future marketing activities, the Value-driven business model will become the winning way in the marketing 3.0 era. 8, celebrity effect marketing The so-called celebrity effect is the celebrity effect, is the celebrity's appearance to reach the attention, strengthen things, expand the impact of the effect, or people to imitate the celebrity of the psychological phenomenon of the collective name, microblogging on the celebrity effect is through the celebrity forwarding or commenting on a series of chain reaction, a wide range of bloggers or microbloggers can easily affect a large number of potential consumers.