What are the advantages and disadvantages of live broadcast in shops, which are different from other types of live broadcast?

In the past, various platform operations were mainly expressed in the form of words and pictures. Customers need to enter the level of commodity understanding and customer service communication through search-view-consultation. They need enough details to understand, and there is a certain time lag. Through live broadcast, products can be displayed immediately, and panoramic pictures of product details can be combined with the push of explanations.

All product prices, point of sale, display, commercial quotation, viewing volume, customer response and customer purchase channels are concentrated on one platform, which is conducive to the rapid visual management of various data in the store. Through the continuous improvement of the quality of live broadcast, the standardized operation of live broadcast and the all-round display of product selling points, we can better highlight the brand and value and improve the efficiency of advertising.

The interaction during the live broadcast can understand the needs of customers and answer their questions in time. In addition, repeated reminders and repeated displays in the live broadcast process can help customers deepen their memory of products and complete the transformation of familiarity and habitual purchase. In addition, the previous platform operation required the daily operation of the platform. Live broadcast can show the whole process of sales, live broadcast can be notified in advance, and pre-sale of new products can grasp the purchasing needs of fashionistas and improve the speed of product innovation. According to the characteristics of price-sensitive people, explosive sales and inventory promotion can be carried out. When consumers can learn more about products and businesses, the products themselves will have more display space and consumers will be more willing to buy.

Small sellers on the platform will suffer. If you want to divide this part of the traffic, you can't get the manpower and material resources, so you can only do it yourself. The effect can be imagined, which will lead to more and more serious hierarchical differentiation on the platform. Even if some categories prohibit live broadcast, when sellers operate Taobao live broadcast, because many sellers participate in live broadcast, the content is mixed, and some bad live broadcast content will inevitably participate. Live broadcast time is limited. The live broadcast lasts for 2 hours. Without wonderful live content, it is difficult to attract fans to watch it continuously.