What are the new ideas of the characteristic town?

1. The construction of characteristic towns should be combined with the construction of beautiful villages

On February 5, 2017, the "idyllic complex" was written into the Central No. 1 Document as a highlight measure for the development of new industries in the countryside, supporting the construction of villages with the conditions to take farmers' cooperatives as the main carriers, letting farmers fully participate and benefit It supports the construction of rural garden complexes in conditional villages with farmers' cooperatives as the main carrier, with full participation and benefit of farmers, integrating recycling agriculture, creative agriculture and agricultural experience, and carries out pilot demonstrations through the channels of comprehensive agricultural development and transfer payments for comprehensive rural reform. In the 19th Party Congress, the proposed revitalization of rural strategy, the characteristics of the town and the construction of beautiful countryside, garden complex construction integration and development, is the trend, and will certainly become an important force to drive the development of rural economy.

In the case "Hunan Province Shili Changpo Happy Town Master Plan", Boya Strategy proposes to combine the characteristic town with rural tourism, relying on the local flowers and fruits, oil tea, rice fields, Chinese herbs and other basic resources, integrating the traditional culture, red culture, non-heritage culture, Xiangchu culture and other core cultural connotations, and in the name of "sunshine", to alleviate poverty through photovoltaic power generation tourism and to promote the development of rural tourism. In the name of "sunshine" and with photovoltaic power generation tourism poverty alleviation as the entry point, it promotes the deep integration of "sunshine industry" and tourism industry, and creates "organic", "health", "rural" and "low-carbon" Ten Mile Long Slope? The sunshine town.

2. Characteristics of the construction of small towns should be integrated into the local system of regional tourism

In the "Hainan Provincial Tourism Construction and Development Plan", it is proposed that the construction of small towns into the construction of Hainan's overall tourism development and construction planning, in accordance with the goal of creating a "beautiful Hainan Hundred Thousand Project", the development of the construction of 100 Characteristic industrial town, promote the creation of 56 characteristics of tourism town.

3. Characteristics of the town construction to "science and technology +"

Internet era, a variety of new technologies are emerging, subverting the traditional mode of tourism experience, bringing the most profound changes in the tourism industry. Under the tide of the times, the construction of specialty towns should also keep pace with the times and grasp the "technology +" trend. Intelligent travel technology fully rely on new technologies, is committed to creating a "technology +" brought about by the new tourism experience. The backstage management system of Tianshu travel network developed by Boya Zhitong can realize the data **** enjoyment of PC terminal, APP client and micro-site, and promote the tourism development in the era of big data. In addition, Boya Intelligent Travel Technology, by joining hands with Storm Video and other enterprises, *** with the tourism industry to create a new situation in the "VR technology, virtual technology, Internet technology, mobile technology" and other aspects of intelligent tourism. Technology subverts tourism, Boya Intelligent Travel has always been at the forefront of the times in terms of intelligent tourism.

4. Characteristic town construction to creative super IP

From the commercial point of view, the popular IP will be online channels, offline channels and derivatives of the channel to play heat. Where a well-run specialty town, it must have its unique IP with distinctive features there. The creative design of IP requires a high degree of refinement of local culture, reproduction of creative design, the first round of cash in the local tourism (image), and further re-cash through IP-related industries. Creating good IP is the core content of the characteristic town, and Boya Fangliu's "culture, creativity, tourism and industry" is precisely to create good IP. In the "Beijing Panggezhuang Town Tourism Development Master Plan", Boya Fangliu takes "watermelon" summer vacation as the entry point, develops suitable tourism products in a targeted manner, and gradually extends to leisure tourism, business tourism and all-season tourism. The development of sweet potato industry, drive the ecological agricultural tourism; mining tourism commodity development, drive the tourism commodity market; service as the essence, create service-oriented tourism shopping area, entertainment area, drive the development of vacation and leisure area; start the characteristics of cultural tourism, the creation of cultural and creative factories, business vacation, drive the development of business tourism, and ultimately to achieve the characteristics of the whole industry chain of the town development.

5. Characteristic town construction should focus on the "revitalization of the industry"

To build a characteristic town, we should pay attention to the revitalization of the industry, fully relying on the local resources, to broaden the industrial sector. Anshun has been known as "China's waterfall township", "the township of Tunbao culture", "the township of batik", "the western show". The reputation of China's excellent tourist city, the national class A tourism open city, the only "deepen the reform, promote a variety of economic components * * * birth prosperity, accelerate the development of the" reform test area, civil aviation industry, national high-tech industrial base, Guizhou provincial historical and cultural city. In the planning of Anshun Xibiao Town (West), Burson-Marsteller has fully explored the elements of local history and culture, natural scenery, leisure and entertainment, and created a diversified system of tourism products, such as "recreation and health + colorful culture + sightseeing tours", to revitalize the various industries and drive economic development.

6 Characteristics of the town construction to ensure that the functional zoning and consumer behavior to match

In the creation of the characteristics of the town, the very key point is to ensure that the functional zoning and consumer behavior to match. Yongtai Ancient City, now located in the township of Temple Beach, Jingtai County, Gansu, was built in the 36th year of the Wanli reign of the Ming Dynasty (1608), more than 400 years ago, and was constructed by the Ming government as a defense against the invasion of ethnic minorities in the north. In the "Gansu Yongtai Turtle City Conceptual Planning + Detailed Construction Planning", Boya Strategy put forward the structural form of "a core, four belts, five areas, multiple nodes" layout.