What should new media operations do?

1, Weibo sends articles every day, which increases the powder and promotes the activity (comments and forwarding);

2, WeChat official account posting, pink, promotion activity (reading, commenting, forwarding);

3. SMS marketing and EDM marketing

4. Cooperate with other new media, push each other on platforms, and forward in large size.

5, soft text delivery, hot marketing, event marketing, etc.

Live broadcasts and small videos, which are very popular now, can also be counted as original content of new media. They are usually made up by themselves, so it is difficult to repeat them. If there is a method, it is probably not original, but "pseudo original". To do a good job in new media operation, we should start from two aspects: one is content production, and the other is activity planning.

I. Content production:

To do content, we must first do a user survey. Who are your users? What content do they need? What content do they like? And then content positioning is carried out. The content can be in the form of articles, pictures, videos, etc. The process of content production is collection, creation, review, editing, presentation and diffusion.

The click-through rate of content has a great relationship with titles and pictures, and the forwarding rate has a great relationship with the quality of content. What kind of content is more attractive? Very valuable? Very reasonable? Cause * * * sound? Cause panic? Make people angry?

Therefore, students who want to do a good job in the operation of new media must work hard on the content, constantly study, think and practice, and constantly improve themselves.

Someone asked if there is a future for editing new media content. I said the future is very broad! In the future, content marketing will account for a large part of enterprise marketing, and enterprises will either make their own content or embrace content producers. Content-embedded marketing, just like advertisements embedded in movies now. Now the audience of short videos and short content is far greater than that of movies, so the value of content marketing will continue to be highlighted!

Second, the activity planning:

When doing an activity, we must make clear the purpose of the activity, what resources are needed to support it, and what is the cost? According to your best ability, then plan specific activities. An executable, operable and creative event planning case can effectively enhance the visibility and brand reputation of the enterprise.

The key to a good activity lies in the attraction to the target audience, and we must pay attention to the participation and interaction of the audience. This is the foundation for the success of new media activities.

In addition, the promotion of activities not only needs careful planning in the early stage, but also whether it can be implemented to the maximum extent is very critical. Before the activity, the whole activity plan should be scrutinized repeatedly to see if it can be fully implemented.

Students who have no experience in activities, or students with little experience, can pay more attention to the dynamics of competitors and peers and see how they do it. Study more and you will make progress! You must first understand what new media operation is. Baidu Encyclopedia says: New media operation is a series of operation means to publicize, promote and market products by means of modern Internet and using emerging media platform tools such as WeChat, Weibo and Post Bar. By planning brand-related high-quality and high-communication content and online activities, we can push news widely or accurately to customers, improve participation and popularity, so as to make full use of the fan economy and achieve corresponding marketing purposes.

There will be more new media segments, such as WeChat operation, Weibo operation, community operation and so on. If you want to engage in this industry, the first thing is naturally salary.

Now open the BOSS direct employment or hook, search for new media operation positions. The basic salary is 5- 10K.

Besides money, that is the growth and development of work.

Now almost every company has its own official WeChat account, and more and more companies have set up new media departments. Does this mean that the new media industry has a bright future?

More new media work = good development prospects? I do not think this is necessarily the case.

Many people in the new media industry don't really understand it. A while ago, when recruiting new media operations. 80% are front-end siege lions. They think they can write code and write some articles. I just want to do this business. Others don't know anything. Tell me I'm here to study. And the salary asked me for 8 k. I asked him at that time, do you still have to pay tuition? And my relatives and friends asked me to recommend his children to work. Say to me: you just write articles, doesn't anyone do it? Me:? Stop fooling around, okay?

The new media industry is actually the same pyramid structure as other industries. There are the most people at the bottom, and too few people can do it at the top.

You only see that headline advertisements can sell millions, but you don't see that the wages of more operators just reach the passing line.

In fact, many operators, especially those in second-and third-tier cities or some traditional industries, are very hard. Your boss may not understand the operation of new media at all, but he still has to get involved. For example, let you post five original articles a day, and then let her choose a tweet (don't ask me how I know! ) or say to you, give you 200 yuan budget, give me 1 10,000 powder or something. And many times there is an operator under the leadership, no one takes it, and one person manages many accounts. Every day is just a simple copy and paste, and there is no growth at all. Such operators account for the majority in the whole new media operation. This kind of work experience may just know these platforms and know the basic rules.

In fact, in my opinion, in addition to some basic skills, real new media operators should also have continuous high-quality content output, reasonable investment, interesting interactive activities and high-quality fan service. These things are simple to say and really difficult to do. The rising popularity of an official WeChat account stumped countless people.

If you want to enter the new media pit, you must first see if you like these jobs. There is also the choice of industry, choose an industry you like and do your favorite new media operation. This is a very happy thing.