Interaction design what? What are the ranges?

If you feel uncomfortable to see this, I want to remind you that this is a completely true record of China Merchants Bank's telephone banking service, which is also a true description of the "interaction" process. In addition to China Merchants Bank, other large and small telephone banks generally have the same interaction process. In other words, people who go to the telephone bank to check the balance every day have to go through such a toss to finally get the number they want. In fact, many other services of China Merchants Bank are very good, and it is still my favorite bank. )

Interaction here refers to the interactive communication and information exchange process between users as service users and telephone banking system as service providers. There are requests and responses, and both parties need to participate.

In our daily life, we have to interact with many products. Think back, just today, how many products have interacted with you? An alarm clock for getting up in the morning (or a mobile phone and telephone with alarm function), a microwave oven for hot breakfast, a computer, a website (otherwise you wouldn't read this article), various softwares, mobile phones, air conditioners and televisions (via remote control), digital cameras, walkman, banking services and so on.

Then think back, what products interact smoothly, so that you can complete various tasks effortlessly, and even surprise you? For example, when I use Gmail, I found that it automatically helps me organize emails by topic, so that I can easily trace back to previous emails with the same topic, and recently added the intimate function of organizing emails by contacts. So, what products do you find that are always "not easy to use", even make you make mistakes again and again, or make you bored? For example, every time you close it, the software always asks you, "Are you sure you want to close XXX?"

What is interaction design?

When using websites, software, consumer products and various services (actually interacting with them), the feeling in the process of using them is an interactive experience. With the development of network and new technology, there are more and more new products and interactive ways, and people pay more and more attention to interactive experience. When large computers were first developed, it was probably because the initial users were experts in the industry and no one paid attention to the users' feelings. On the contrary, everything is organized around the needs of the machine. Programmers punch in machine language and the output is also machine language. At that time, the focus of interaction with computers was the machine itself. When the users of computer systems are more and more composed of ordinary people, it becomes more and more urgent to pay attention to interactive experience.

Therefore, interactive design, as a new discipline focusing on interactive experience, came into being in the 1980s. It was founded by Bill? 6? 1 Moggridge proposed it at a design meeting in 1984. At first, he named it "Soft Face". Because this name is easily associated with the popular toy "Cabbage Doll" at that time, he later renamed it "Interactive Design"-Interactive Design.

From the user's point of view, interaction design is a technology that makes products easy to use, effective and enjoyable. It is committed to understanding the target users and their expectations, the behavior of the other party when users interact with products, and the psychological and behavioral characteristics of "people". At the same time, it also includes understanding various effective ways of interaction, and strengthening and expanding them. Interaction design also involves many disciplines and needs to communicate with people from many fields and backgrounds.

Through the interactive design of product interface and behavior, an organic connection can be established between the product and the user, so as to effectively realize the user's goal, which is the purpose of interactive design.

Interaction design and interface design

Many people will ask, isn't interaction design just interface design? Especially when understanding the interaction with software products. People have begun to pay attention to interface design. Interaction design pays more attention to the interaction between products and users and the process of interaction. Therefore, I gave an example of telephone banking system in front of me. In this example, there is no visual interface that can be touched, but its behavioral essence in interaction is completely displayed.

Interface is a static word. When designing an interface, we pay attention to the interface itself, its components, layout and style, and see if they can support effective interaction. However, interaction is the source of interface constraints. When the product interaction is clearly defined, the requirements for the interface will be clearer. The components on the interface (if there is a visual interface) are interactive services, which can be more beautiful.

In a broad sense, it can also be considered that interface design includes interactive design. In this case, it also includes other parts, such as appearance design or graphic design, which is a more detailed branch and can be studied separately.

abstract

At present, many companies, websites and emerging industries have begun to realize that interaction design has a great influence on brand creation, customer return rate and customer satisfaction. Therefore, in the past 10 years, interaction design has been paid more and more attention and developed rapidly.